Content Marketing Strategies that Work - Shane Snow Question Title * 1. True or False: Content Marketing has been increasing in popularity. True False OK Question Title * 2. What has made content marketing so popular? The rise of social media Brands can now be publishers Content appeal to search engines All of the above OK Question Title * 3. Fill in the blank: What people want isn't advertisements, they want _______. Stories Good products to be sold. to spend money. OK Question Title * 4. What is one of the main goals of content marketing? Build relationships with customers To fill your website and newsfeed with as much content as possible To advertise your products All of the above OK Question Title * 5. Which of these is NOT a result of content marketing? Thought leadership Instant recognition of content Branding Engagement OK Question Title * 6. What are the 3 ares of the content flywheel? Create, engage, sell Create, optimize, publish Create, optimize, engage Create, sell, publish OK Question Title * 7. Which of the following is NOT a part of the "Create" portion of the flywheel. Sourcing and managing talent Generating ideas Consuming content Planning and scheduling OK Question Title * 8. Which of the following is NOT a good way to get people to engage with your content? Share it on your company's social networks Send emails Pay for distribution Asking in every post for a like and comment OK Question Title * 9. Which of these are ways to optimize your content? Select all that apply. Measure engagement Measure relationships Keep content under 500 words Actionable insights OK DONE