To advance the missions of IPR and Page, this annual competition invites students enrolled in business, communication, or public relations programs to write original case studies.

The objectives of this competition are to:

  • Promote Objective, Fact-Based Analysis: Encourage students to conduct thorough, unbiased case studies by separating facts from assumptions, using credible sources, and avoiding unsupported conclusions. This emphasizes the importance of evidence-based analysis in communication and business decision-making.

  • Develop Strategic Communication and Business Insight: Foster a deep understanding of how communication impacts business strategy by having students analyze cases from multiple stakeholder perspectives, evaluate business repercussions, and create effective communication strategies that align with real-world organizational challenges.

  • Enhance Critical Thinking and Research Skills: Encourage the application of critical thinking to complex situations, aligning case analyses with IPR and Page Principles. Students are expected to demonstrate rigorous research skills, proper citation practices, and clear, well-organized presentations that engage both academic and professional audiences.

Student authors of winning entries and their faculty advisers will be awarded cash prizes. In addition to a cash prize, the First Place winner will receive the Jack Koten Case Study Award and have the opportunity to present their case to an industry audience.
The below items are needed to submit your application successfully:
  • A 100-word abstract
  • The case study as a PDF
  • The assessment portion
  • The slide deck as a PDF
  • Payment of the $25 application fee

By submitting your case study, you grant the Institute for Public Relations and Page the right to print and distribute your submission materials.

Hit 'Next' to begin your application process.

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