University and Local Businesses - Climate Survey Question Title * 1. How important is the university market to your business' success? 0 (not at all) 10 (extremely) Clear i We adjusted the number you entered based on the slider’s scale. OK Question Title * 2. Currently, to what extent do you consider the universities to be a business partner? 0 (not at all) 10 (extremely) Clear i We adjusted the number you entered based on the slider’s scale. OK Question Title * 3. What university populations, departments, or areas do you find to be the most important to your business? students faculty/staff parents alumni family administrative offices (direct sale) academic departments (direct sale) Other (please specify) OK Question Title * 4. As a business owner, do you feel that you know and understand the general college markets (general) enough to best provide relevant products and services? Yes No, I have not been able to reach that market Kind of, they are not frequent customers No, my business does not fit this population Other (please specify) OK Question Title * 5. Which populations would you like to understand better, so that you can attract and better serve them as customers? (check all that apply) Faculty/staff (personal purchasing) University Purchasing Office Students of Color (personal purchasing) Faculty/staff of Color (personal purchasing) Athletic departments Student Athletes Greek Students Other (please specify) OK Question Title * 6. Do you feel equipped to serve the needs of students/faculty/staff of color? Yes, I do currently No, I have not been able to reach that market Somewhat, they are not frequent customers No, my business does not fit this population Other (please specify) OK Question Title * 7. How can the universities help you, as a business owner/manager, to work with an increasingly diverse array of students, faculty, and staff? (check all that apply)Note: Recent article in the Watertown Daily Times "Local colleges’ student bodies have grown more diverse over the past eight years" Help in understanding their desired products and services, price points, and/or purchasing trends Help in marketing to these populations Help in understanding cultural dynamics Help in connecting them with businesses more personally (internships, mentorships, or employment) Other (please specify) OK Question Title * 8. In thinking about university-business partnerships, what would you like to know more about? (check all that apply) Selling to the university Marketing to students Marketing to faculty/staff Creating internships / hiring students Being a guest speaker Sharing event promotions Other (please specify) OK Question Title * 9. What town is your business in? OK DONE