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* 1. How important is the university market to your business' success?

0 (not at all) 10 (extremely)
i We adjusted the number you entered based on the slider’s scale.

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* 2. Currently, to what extent do you consider the universities to be a business partner?

0 (not at all) 10 (extremely)
i We adjusted the number you entered based on the slider’s scale.

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* 3. What university populations, departments, or areas do you find to be the most important to your business?

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* 4. As a business owner, do you feel that you know and understand the general college markets (general) enough to best provide relevant products and services?

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* 5. Which populations would you like to understand better, so that you can attract and better serve them as customers? (check all that apply)

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* 6. Do you feel equipped to serve the needs of students/faculty/staff of color?

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* 7. How can the universities help you, as a business owner/manager, to work with an increasingly diverse array of students, faculty, and staff? (check all that apply)

Note: Recent article in the Watertown Daily Times "Local colleges’ student bodies have grown more diverse over the past eight years"

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* 8. In thinking about university-business partnerships, what would you like to know more about? (check all that apply)

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* 9. What town is your business in?

T