HubSpot Strategic Quiz Questions Survey

Question Title

* 1. What isn't true about an Email Preference Center?

It's helps you establish a healthy communication cadence and relationship with your members.

It provides an easy way for your subscribers to manage their email by giving them a centralized portal to control what they receive and how often they receive your messages.

It's the same as a Member Profile.

It’s a way to collect zero-party data from your customers and members, and can inform programming and content planning.

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* 2. Which is true and considered legal consent for email marketing?

Customers don’t need to provide valid consent to receive marketing messages.

Consent must be given through a clear, affirmative action, never implied or assumed.

Consent checkboxes in forms should always be pre-checked to yes.

Members only need to provide consent with transactional messages.

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* 3. What is not considered an engagement-based tool in HubSpot?

Lead Scoring

Double Opt-in

Lifecycle Staging

Graymail Suppression Tool

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* 4. Which is not an example of a transactional message?

A webinar confirmation email

An email notification with a receipt confirming your product purchase

A member newsletter highlighting your organization's upcoming programs

An response email confirming an attendee's registration for your upcoming conference

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* 5. Teri signs up to become a member of Association X. Which emails are promotional in nature and thus still need an opt-in from Teri? Select all that are true.

Email confirming Teri's member sign-up along with a receipt of purchase.

3-part member welcome series highlighting the benefits associated with membership.

An email requesting that Teri updates her member profile and/or Email Preference Center.

A confirmation email after Teri renews her membership the following year.

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* 6. Which is not true about the difference between email automation and marketing automation?

Email automation tracks behavior within a single channel email campaign and marketing automation tracks behavior across a number of marketing channels within a campaign.

Marketing automation is omni-channel and is designed to focus on the engaged and nurture leads to conversion whether registrations, memberships, certifications, etc.

Marketing automation can surface net new contacts and lead score them across the entire journey from prospect to lead to member.

Email automation is synonymous with marketing automation as an omni-channel solution.

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* 7. Which isn't a true statement about personas?

Personas are fictional representations of your target audiences.

Creating personas will help you understand your users' needs, experiences, behaviors and goals.

Personas can only be used to develop content themes.

Persona applications include segmentation, content, programming, messaging, and format.

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* 8. What least describes a content strategy for an organization?

Content strategy focuses on the planning, creation, delivery, and governance of content.

A content strategy can guide both marketing content and programmatic content.

Content strategy is when the business publishes blogs on a regular cadence and nothing else.

Content strategy is about translating persona attributes, goals, and challenges into relevant content.

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* 9. What least describes the act of journey-building?

Placing identified content along the funnel from awareness to consideration to decision.

Sending a stand alone email and capturing who opened it.

Identifying goals and metrics, and tracking and reporting on dashboards in line with those goals.

Creating logic within a workflow that moves contacts into different branches based on how they interact with your content.

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* 10. Choose the least informative KPI when it comes to tracking marketing success.

Marketing-Qualified Lead Rate

Lead-to-Conversion Rate

Visitor-to-Lead Rate

Email Open Rate

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* 11. What tools and approaches go into building a content strategy? Select all that are true.

Past email copy from 2005

Quantitative content inventory

Persona profiles

Qualitative content audit

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* 12. Which statement isn't true about lead scoring?

Lead scoring is a system that automatically adds or removes points based on a contact's interaction with your org.

Lead scoring underpins Life Staging in that a specific lead score can determine if a contact is an MQL or SQL.

The Lead Scoring system within HubSpot only applies to prospects. It can't be used for members.

Lead Scoring principles can be built based on free and transactional interactions.

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* 13. What type of campaigns can you run in HubSpot? Select all that are true.

Campaigns to third-party purchased and imported lists

Lead gen and nurturing campaigns

Smarketing campaigns

Member engagement and renewal campaigns

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* 14. What isn't true about lead nurturing?

It can involve a hand-off from marketing to sales.

You can do it digitally without any content at all.

It works in tandem with lead scoring because users are upgraded or degradated in points based on their interaction with your nurture journey.

It's typically a subsequent step to lead gen whereby users are surfaced as new leads and nurtured down the funnel.

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* 15. What isn't typically a functional component of inbound Lead Gen?

Lead magnet content

A distribution list

Landing page

Form

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* 16. True or False: Journeys are built as 1 to many campaigns vs 1 to 1 campaigns

True

False

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* 17. What are the most accurate statements about the marketing funnel? Select all that are true.

The marketing funnel is divided into metrics that represent where each contact is in terms of fitness with your org, interest in what you have to offer, and propensity to buy.

The funnel for associations and nonprofits is typically divided into four key areas: Awareness, Consideration, Decision, and Retention.

Top, middle, and bottom of the funnel delineates where the user is in their journey based on your definition of success.

Pushing your product/program first is the best way to build a relationship with your prospect.

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* 18. When it comes to reporting, what is not a known attribution model?

Time Decay Attribution Model

First Attribution Model

Linear Attribution Model

Ever Lasting Attribution Model

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* 19. What are the most accurate statements to describe the phrase "above the funnel"? Select all that are true.

Demand gen (AKA awareness) campaigns are typically above the funnel approaches

When contacts are above the funnel, they're not yet leads rather are anonymous contacts

When contacts are above the funnel, they'll typically get synced through your integration

Visitor-to-Lead Rate is the best metric for measuring "Above the Funnel" success

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* 20. What do consent-based practices mean for organizations? Select all that are true.

It's about maintaining clear data privacy policies for the organization and adhering to those policies on an ongoing basis as the legal landscape changes.

It's about building SOPs to provide members and subscribers the opportunity to consent in to and out of communications and interactions with your org.

It's about being transparent on how your organization collects and uses data.

General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) do not apply to most businesses; and therefore, orgs do not need to know about them.

HubSpot Strategic Quiz Questions

Take the Strategic Education Quiz

Question Title

* 1. What isn't true about an Email Preference Center?

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* 2. Which is true and considered legal consent for email marketing?

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* 3. What is not considered an engagement-based tool in HubSpot?

Question Title

* 4. Which is not an example of a transactional message?

Question Title

* 5. Teri signs up to become a member of Association X. Which emails are promotional in nature and thus still need an opt-in from Teri? Select all that are true.

Question Title

* 6. Which is not true about the difference between email automation and marketing automation?

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* 7. Which isn't a true statement about personas?

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* 8. What least describes a content strategy for an organization?

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* 9. What least describes the act of journey-building?

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* 10. Choose the least informative KPI when it comes to tracking marketing success.

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* 11. What tools and approaches go into building a content strategy? Select all that are true.

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* 12. Which statement isn't true about lead scoring?

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* 13. What type of campaigns can you run in HubSpot? Select all that are true.

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* 14. What isn't true about lead nurturing?

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* 15. What isn't typically a functional component of inbound Lead Gen?

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* 16. True or False: Journeys are built as 1 to many campaigns vs 1 to 1 campaigns

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* 17. What are the most accurate statements about the marketing funnel? Select all that are true.

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* 18. When it comes to reporting, what is not a known attribution model?

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* 19. What are the most accurate statements to describe the phrase "above the funnel"? Select all that are true.

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* 20. What do consent-based practices mean for organizations? Select all that are true.

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* 21. Please enter your contact info so that you get your course completion email.