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Misunderstood and Unconvinced: How to Successfully Engage Female Investors

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This session is currently pending one (1) CFP® credit and approved for one (1) CIMA® credit.

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* 1. First Name:

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* 2. Last Name:

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* 3. Email:

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* 4. CFP Program ID:

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* 5. CIMA Program ID:

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* 6. Women make up what percentage of primary breadwinners?

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* 7. Why is it important to engage with female investors?

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* 8. Couples are more confident when financial decisions are made together.

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* 9. Business owners are significantly more confident than other respondents

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* 10. Professional life events are never associated with financial anxiety

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* 11. Confidence is higher when a financial professional is engaged

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* 12. When working with couples, share the benefits of joint decision-making.

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* 13. Which is NOT a strategy that works when engaging women:

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* 14. Investors will are likely to be predisposed to work with an advisor based on gender similarities

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* 15. Joint decision-making, however, decreases the financial literacy of both partners

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