Wine Consumer Preference Survey

Please take the time to complete this quick and easy survey regarding consumer wine preferences if you are 21 years of age or older.

Thank you for assisting me with my market research.

Best regards,
Jennifer McDonald
Home Winemaker/Wine Enthusiast

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* 1. What is your age?

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* 2. What is your gender?

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* 3. What is your approximate annual household income?

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* 4. How often do you consume the following beverages:

  Never Daily Weekly 2 or 3 times per Month Monthly
Wine
Beer
Liquor
Mixed Drinks

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* 5. How frequently do you purchase the following alcoholic beverages?

  Never Daily Weekly 2 or 3 times per month Monthly
Wine
Beer
Liquor
Mixed Drinks

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* 6. Where do you most often purchase your alcoholic beverages?

  Grocery Store Winery Liquor Store Online Restaurant
Wine
Beer
Liquor
Mixed Drinks

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* 7. Please check your preferences for the types of wine presented below. 

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* 8. How much do you typically pay for a bottle of wine?

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* 9. Please indicate the extent to which the following influence your decisions when purchasing wine.

  Never Sometimes Often Always
Brand Name
Taste
Price
Location
Word of Mouth
Wine Label

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* 10. How would you categorize your level of wine knowledge and involvement in the wine industry?

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