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PR Agency Survey for Red Book of PR
1.
Name of your organization
2.
In what year was your agency founded?
3.
Who is the CEO of the company?
(This will be used to share a copy of the final entry in the book if you qualify)
Name
Email Address
4.
Your Name
5.
Your Title
6.
Number of years with the agency
7.
What are the services offered?
<Choose all that apply>
Communication Strategy
Content Creation
Corporate Reputation
Crisis Management
Financial Communication
Influencer Outreach
Media Relations
Public Affairs
Other (please specify)
8.
Which are the sectors covered?
<Choose all where you have or had at least one client>
Automotive
Banking
Consumer Electronics
e-Commerce
Fashion and accessories
Fast-moving consumer goods (FMCG)
Financial Services
Hopitality
Government
Healtcare
Jewellery
Manufacturing
Publishing
Real Estate
Retail
Start-ups
Technology
Telecom
Travel & Transportation
Other (please specify)
9.
Which are your top 3 sectors by revenue?
Automotive
Banking
Consumer Electronics
e-Commerce
Fashion and accessories
Fast-moving consumer goods (FMCG)
Financial Services
Hopitality
Government
Healtcare
Jewellery
Manufacturing
Publishing
Real Estate
Retail
Start-ups
Technology
Telecom
Travel & Transportation
Other (please specify)
10.
What are the top 3 services by revenue?
<Choose a max of 3>
Communication Strategy
Content Creation
Corporate Reputation
Crisis Management
Financial Communication
Influencer Outreach
Media Relations
Public Affairs
Other (please specify)
11.
In which cities are your clients headquartered?
Ahmedabad
Bengaluru
Chennai
Delhi (NCR)
Gurgaon
Hyderabad
Jaipur
Kochi
Kolkata
Lucknow
Mumbai
Pune
Surat
Other (please specify)
12.
If you have international offices, please list the cities below
City 1
City 2
City 3
Others
13.
If you are a part of any partnership or alliance network please list it below:
14.
Why do you think clients choose a PR agency?
(Choose all that apply)
Demand Generation
Brand/ Corporate Image
Value for Money
Credible Marketing Tool
Top Management pressure for news coverage
Legacy from previous marketing team
15.
What are features you consider important for a PR firm?
(Choose the TOP 3)
Understanding Client's Business
Responsiveness
Media Relationships
Pricing
Account Team
Metrics and Methodology
Vernacular Media Competency
Social Media Competency
Paid media services
End-to-end digital media capability
Multi-city presence (India)
Multiple clients in your industry/Domain competence
Top Management commitment and visibility
Demonstrated eagerness to win
Global Presence
16.
Please share an example of how you were able to help a client. You can either paste a URL to an existing case study or write it in the box below.
17.
This case can be used publicly in the report
Yes
No
18.
Please list any awards you have received in the past 3 years
19.
How would you rate business this year?
Better than last year
same as last year
worse than last year
20.
Do you think your PR agency will move to having more remote working in the next one year?
Yes
No
Hard to say right now
21.
What are the top challenges for a PR firm?
Client acquisition
Client retention
Media access
Quality of content from client
Frequency of content from client
Influencer access
Profitability
Availability of client executives
Media moving to a paid model
Influencers moving to a paid model
Other (please specify)
22.
What are the top shifts you see in this space?
Trend towards digital media
Regulation of endorsements by influencers
Media fragmentation
Paid media placements
Need for a large volume of content
More measurability
Performance-linked payments for Agencies
Other (please specify)
23.
Please list the name of clients that can be mentioned in the report.
Client 1
Client 2
Client 3
Client 4
Client 5
24.
In order to ensure a free listing you need to have at least 3 client references. These clients will not be named publicly, but they have to complete the
form here
and name you as their agency
I will send the link to them myself
You can send them the survey. Here are the email addresses.
25.
Client 1
Name
Company
Email Address
26.
Client 2
Name
Company
Email Address
27.
Client 3
Name
Company
Email Address
28.
Any Questions or comments
Should you have any questions please email paulwriter@paulwriter.com
