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TTG MONITOR - SUMMER 2026
LATEST TOURISM TRENDS SURVEY
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1.
Company Information
(Required.)
Company Name
First name
Last name
Country
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2.
Where will the travellers go?
Based on current requests, which destinations do you expect will sell the most over the next 12 months? (select up to 8 answers)
(Required.)
Italy
European capitals
Europe in general (excluding Italy)
North Africa (Mediterranean coast)
Central and Southern Africa
China
South-East Asia
Japan
United States
Canada
Caribbean region
South America
Australia
Other (please specify)
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3.
Diversification / Shift in the business model
Compared to your usual business model, are you planning to diversify and/or shift your focus and, if so, towards which new target segments?
(Required.)
Wellness
Luxury
Bleisure
MICE
Family
Senior
Wedding
Solo travellers
I am not planning to shift my business model towards new targets
Other (please specify)
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4.
Spending propensity
What is the average per person budget allocated to the main holiday?
(Required.)
Less than €3,000
Between €3,000 and €5,000
Between €5,000 and €8,000
Between €8,000 and €10,000
More than €10,000
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5.
Risk perception
In your opinion, which of the following factors will have the greatest impact on the decision to travel or not?
(Required.)
Inflation and economic uncertainty
Instability of the overall geopolitical scenario
Uncertainty related to transport (issues with flights and fuel supply)
Other (please specify)
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6.
New practices and technologies in relations with clients and travel agencies.
What will be the most significant changes in how you manage customer relations over the next 3 years? (Maximum 5 choices)
(Required.)
Increased use of BNPL (Buy Now, Pay Later) payment solutions
Greater adoption of comprehensive insurance coverage to reassure clients
Use of AI channels for direct sales to travellers
Use of AI channels for sales mediated by travel agencies
Direct phone assistance to clients via AI
Replacement of tour guides and tour leaders with personal AI assistants
AI support for creating hyper-personalised proposals
AI support for managing / distributing flows across different areas / destinations
Other (please specify)
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7.
Urgent priorities
What is the one change the tourism industry can no longer afford to ignore, and why?
(Required.)
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8.
Industry vision
If you had to describe tourism in 2027 with one word, which would you choose and why?
(Required.)
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9.
LUXURY TOURISM - New values of Luxury
Which of the following elements best define Luxury Tourism today?
(Maximum 5 choices)
(Required.)
Hyper-personalisation of the offer
Privacy protection
Space, silence, authenticity and a deep connection with nature (slow luxury)
Stays in prestigious historic residences
Regenerative luxury hospitality (energy-efficient properties and protection of biodiversity)
Advanced wellness offering, oriented towards holistic well-being
Exclusive food and wine experiences
Local experiences including access to usually off-limits locations
Luxury shopping (high fashion, design, high-end craftsmanship)
Availability of private jets
Availability of private yachts
I do not operate in the luxury segment
Other (please specify)
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10.
LUXURY TOURISM - Spending propensity
What is the average per person budget allocated to a luxury holiday?
(Required.)
Less than €20,000
Between €20,000 and €40,000
Between €40,000 and €60,000
Between €60,000 and €80,000
Between €80,000 and €100,000
Between €100,000 and €150,000
More than €150,000
I do not operate in the luxury segment
Other (please specify)
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11.
LUXURY TOURISM
What is your luxury clientele profile?
(Required.)
Families
Small groups
Solo travellers
LGBTQ+
I do not operate in the luxury segment
Other (please specify)
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12.
LUXURY TOURISM
Does your luxury clientele also turn to your agency for ancillary services beyond the trip itself (e.g. luxury shopping, concerts, events)?
(Required.)
YES
NO
I do not operate in the luxury segment
13.
LUXURY TOURISM
If YES, which ones?
Option 1
Option 2
Option 3
Option 4
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14.
LUXURY TOURISM: Emerging demand trends in Luxury
Which new types of requests are emerging in the Luxury segment, and for which traveller profiles?
(Required.)
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15.
LUXURY TOURISM
If you had to describe Luxury Tourism in 2027 with one word, which would you choose and why?
(Required.)
16.
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