Skip to content

Readership survey 2020 (Advertising)

Thank you for helping us

Thank you for reading and supporting our publication.  We strive to bring you the most informative and timely news and realize there’s always room for improvement.  

We recognize that your time is valuable, and your comments are important to us. Please take a few minutes to complete this brief questionnaire and you will be entered into a drawing for a special prize.

Thank you in advance for your valuable time and thoughtful opinions.
1.How would you characterize your readership of the publication? (Please select all that apply.)
2.Including yourself, how many people typically read or look through your copy of this publication?
3.How did you hear about this survey?
4.Thinking about the publication, how frequently do you read the following coverage areas (either in print or online)?
Always
Often
Occasionally
Never
Not available in this publication
Lists & Surveys
National
State & Local Government
Hospitality & Retail
Small Business
Law
Environment & Energy
Police & Crime
Finance
Coronavirus information
Politics
Sports
Agriculture
Breaking News
Manufacturing
Jobs
Health Care
Religion
Classifieds
Real Estate / Construction
Public or Legal Notices
Business
Entertainment / Things to do
5.How important are the following topics to you?
Extremely important
Very Important
Somewhat important
Not very important
Not at all important
Business
Police & Crime
Finance
Manufacturing
Law
Small Business
Lists & Surveys
Breaking News
Politics
Health Care
Agriculture
Hospitality & Retail
Environment & Energy
Real Estate / Construction
Public or Legal Notices
Classifieds
Religion
Jobs
National
Entertainment / Things to do
Sports
State & Local Government
Coronavirus information
6.When making buying decisions, what is the MOST IMPORTANT consideration?
7.When making buying decisions, how likely are you to trust an advertisement based on where you see the ad?
Very likely to trust
Likely to trust
Neutral
Likely to mistrust
Very likely to mistrust
Local newspaper
Local newspaper website
Google ad
Facebook ad
Personal recommendation
8.Have you considered or made buying decisions from businesses as a result of an advertisement seen in this publication?
9.Where do you look for information when considering what to buy?
10.What type of information do you look for in advertisements?
11.Which types of businesses or services do you or the members of your household plan to shop at in the next 12 months, or after the coronavirus pandemic eases?
12.How often do you or any members of your household read the following in this publication?
Always
Frequently
Occasionally
Never
Not available in this publication
Classified ads
Retail store ads
Ad inserts
Real estate ads
Automotive ads
Content focused special sections such as Home Improvement, Medical, Back to School, etc.)
Political ads
Public or Legal Notices
Contests and promotions
13.Do you prefer important public notices to be published in the local newspaper and its website or posted on a government-operated website?
14.Are your buying decisions influenced by advertising or content you see in this publication?
15.What is your age?
16.What is your gender?
17.What is your residential zip code?
18.What is your combined household pre-tax income for last year?
19.What is your highest level of education?
20.Are there any final comments you would like to make?
21.To be entered into the prize drawing, please enter your contact information below.  Winners will be selected and contacted by October 30, 2020.
Current Progress,
0 of 21 answered