Strossle's "Privacy in advertising" Survey for Marketing Professionals

Strossle is committed to building a privacy safe advertising model for digital media. But how important is user privacy for you in today's hectic marketing world? please help us build a better future by answering this quick survey.

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* 1. In your professional role, do you

work for a brand or advertiser

work for an independent or niche agency

work as planner / buyer / or consultant connected to a larger agency group

other

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* 2. The majority of your marketing work is

Conversion or sales driven marketing (ex e-commerce or subscriptions)

Brand building / awareness (ex services or general awareness)

Leads generation (ex sign-ups, meeting requests, downloads)

None of the above

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* 3. Is consumer privacy a consideration in your marketing planning process?

Yes, we strive to not rely on personal data in any form in our communication and expect our partners to do likewise

We only work with partners who take privacy seriously and can prove they have consent and compliance for user data

We really don't see privacy or compliance as our role in the media ecosystem

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* 4. What is your professional interest / awareness level for online privacy on a scale from 1 - 4

1 - Unaware / Not something I spend time and energy thinking about

2 - Aware of the topic and changes in the landscape, but not that interested

3 - High awareness but unable to impact how we work with user data

4 - Aware and actively engaged. I ensure user privacy is maintained at all cost, including a shift to non-personalized advertising model that does not rely on user data for targeting

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* 5. What is the value of user data in your advertising work. Range from 1 to 4

1 - not important

2 - nice to have

3 - important but underutilized

4 - critical for our advertising

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* 6. What type of data do you regularly use to target audiences

First party data (defined as data that your company has collected directly from your audience -- made up of customers, site visitors, and social media followers.)

Second party data (data and audience insights provided from your immediate partners.)

Third party data (user data that's not collected by your business or other entity that doesn't have any direct link to your visitor or customer.)

no data used

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* 7. To achieve your marketing goals, what types of data about your audience is most important (multiple choice):

Location of consumer (Geo)

Search history

Purchase history or intent

Browser / Device data

Media consumption history or consumer interest / context

Social Media interest / engagement data

Annual income and financial data (like car or house ownership)

Name / address or Personally identifiable information (aka PII)

Other (please specify)

None of the above

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* 8. In your professional opinion: who should own and control personal data online? (Multiple choice)

It is the property of the website a user visits if a user accepts the sites privacy terms

The referring website if I click on a link (for example media / Social Media / Search)

It is the users data and should be used only for single purposes on a site when visited, then deleted when the user leaves

It is private and should not be seen by corporations for advertising purposes

Other (please specify)

None of the above

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* 9. What is privacy to you personally? Beyond Personally identifiable information like name / income / address, what are you comfortable with sharing online (multiple choice):

Location history (your geographical location at any given point, including how you got there and how long you are staying at any given point)

Search history (anything you’ve looked up on Google or other search engines)

Purchase history (all your credit card history and bank transactions)

Browsing history (including time spent per post and / or page)

Voting history and political allegiance (including memberships in organizations and interest groups)

Sexuality and dating information (including online dating info, chat logs, swipes and sexual preference)

None of the above

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* 10. Can you name any provider you would feel uncomfortable sharing any of the selections in the previous question with:

Facebook

Google

Government

Media companies that depend on targeted advertising for revenue

Apps on your phone

None of the above