2026 State of Master Data Processes Survey

Demographics

Question Title

1. Email Address (Required.)

Question Title

2. What is your Organization size? (Required.)

1–49 Employees

50–249 Employees

250–999 Employees

1,000–4,999 Employees

5,000–9,999 Employees

10,000+ Employees

Question Title

3. What Industry? (Required.)

Question Title

4. Geographic Region (Required.)

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5. What is your primary role related to Master Data Management or Data Governance? (Required.)

Executive Leadership

Business Process Owner

Data Governance Lead

Master Data Management Lead

Data Steward role

Enterprise Data Architecture

Information Technology role

Data Warehouse role

Consultant

Project Management role

Other (please specify)

Question Title

6. What is your current job title (Required.)

Question Title

7. What Department/Area of Company do you currently site? (Required.)

Customer Services

Sales

Marketing

Information Technology

Engineering

R&D

Manufacturing Operations

Supply Chain

Logistics

Procurement

Quality

Project / Program Management

PMO

Consultant

Other (please specify)

Question Title

8. Which areas best describes your primary responsibility/responsibilities?

Defining or Managing Data Business Processes

Creating Master Data

Approving Master Data

Maintaining Master Data

Governing Master Data

Researching/troubleshooting Master Data

Reporting & Analytics

Enterprise Systems Administration

Other (please specify)

Question Title

9. Which of the following Master Data Domains do you currently or previously have experience supporting? (Required.)

Material Master Domain (Product Records)

Customer Master Domain

Employees Domain

Vendor Master Domain

Other (please specify)

Question Title

10. How many years of professional experience have you spent working primarily (50% or more of your job responsibilities) in Master Data Management, Data Governance, or Master Data business processes?

Less than 1 year

1–3 years

4–7 years

8–10 years

11–15 years

16–20 years

More than 20 years

2026 State of Master Data Processes Survey

Demographics

Question Title

* 1. Email Address (Required.)

Question Title

* 2. What is your Organization size? (Required.)

Question Title

* 3. What Industry? (Required.)

Question Title

* 4. Geographic Region (Required.)

Question Title

* 5. What is your primary role related to Master Data Management or Data Governance? (Required.)

Question Title

* 6. What is your current job title (Required.)

Question Title

* 7. What Department/Area of Company do you currently site? (Required.)

Question Title

* 8. Which areas best describes your primary responsibility/responsibilities?

Question Title

* 9. Which of the following Master Data Domains do you currently or previously have experience supporting? (Required.)

Question Title

* 10. How many years of professional experience have you spent working primarily (50% or more of your job responsibilities) in Master Data Management, Data Governance, or Master Data business processes?

1. Email Address (Required.)

2. What is your Organization size? (Required.)

3. What Industry? (Required.)

4. Geographic Region (Required.)

5. What is your primary role related to Master Data Management or Data Governance? (Required.)

6. What is your current job title (Required.)

7. What Department/Area of Company do you currently site? (Required.)

8. Which areas best describes your primary responsibility/responsibilities?

9. Which of the following Master Data Domains do you currently or previously have experience supporting? (Required.)

10. How many years of professional experience have you spent working primarily (50% or more of your job responsibilities) in Master Data Management, Data Governance, or Master Data business processes?