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“What’s really happening on the ground in Canadian fitness.”

The Fitness Industry Council of Canada (FIC) is gathering insights from fitness operators, suppliers, and professionals nationwide to build our 2026 Trends Forecast.

We want to hear from you — where you’re investing, what your members are asking for, and what you’re seeing on the floor every day.

This takes less than 5 minutes — but your answers will shape the national conversation.

Please submit by Dec 1, 2025.

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* 1. What best describes your role?

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* 2. What type of facility do you represent?

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* 3. In which Province or Territory are you primarily/personally located

  Province/Territory
Primary Location

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* 4. How would you compare your facility’s overall 2026 budget versus 2025?

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* 5. In which areas are you increasing investments most in 2026? (choose up to 3)

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* 6. Please rank your programs or training formats that are driving the MOST engagement with your customers right now?

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* 7. Rank your programs or training formats that are driving the LEAST engagement right now?

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* 8. What emerging fitness trends do you anticipate will drive the greatest opportunity and ROI for YOUR business in 2026? (Choose up to 3)

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* 9. What are members asking for most in 2026? (choose up to 2)

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* 10. What is your biggest operational challenge heading into 2026?

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* 11. What’s the biggest opportunity you see for the fitness industry in 2026?

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* 12. In one word, describe the 2026 Canadian fitness landscape.

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