MOCCONA + PROTEIN Activation IN-STORE ACTIVATION Cost Centre 7002 Question Title Contact Details Name Phone Number Question Title Which store Chain was the demonstration being held (Required.) New World Pak N Save Woolworths Question Title The Name of the store (Victoria Park, Church Cnr etc) (Required.) Question Title Town/Cty (Required.) Question Title Date of Activation (Required.) Date Date Question Title Time of Activation (Required.) Start Time Time AM/PM - AM PM Finish Time Time AM/PM - AM PM Question Title Where were you positioned within the store? (Required.) At the entrance By the Check out In a high foot traffic location Beside a display In a low foot traffic location Question Title Average Age of people taking part in the activity 0 Years 50 Years 100Years Clear i We adjusted the number you entered based on the slider’s scale. Question Title What percentage of the shoppers you spoke to were women? 0% 50% 100% Clear i We adjusted the number you entered based on the slider’s scale. Question Title How busy was the store while you were running the demonstration? Very Quiet Steady Flat out like Christmas Clear i We adjusted the number you entered based on the slider’s scale. Question Title What was the price of MOCCONA + PROTEIN while in the store (Required.) Question Title How Many Sachets of MOCCONA + PROTEIN were used in this shift (Required.) Caramel Latte Question Title How Many sales of each variant of MOCCONA + PROTEIN (Required.) Caramel Latte Question Title FLAVOUR PERFORMANCE - Please report: (Required.) Which flavour performed best Which flavour generated the strongest reactions Which preparation did consumers preferred: Hot or Cold Any differences by age or gender Question Title Please provide common feedback from shoppers Please capture five genuine consumer comments.We want to understand:Taste feedback Reaction to the protein benefit Purchase intent Consumer understanding of the product General brand perception Please include comments such as: “Didn’t expect it to taste this good.” “Love that it has protein.” “Would use this after the gym.” “Great for busy mornings.” “I’d drink this iced.” “Didn’t realise Moccona made products like this.” Both positive and constructive feedback are valuable. (Required.) 1, 2, 3, 4, 5, Question Title General feedback on the Demonstration and how it went?We want your honest feedback. What worked well What could improve Which messaging connected best What consumers reacted strongest to Suggested improvements Operational challenges Product feedback from your perspective Your feedback helps improve future activations. (Required.) Question Title What other Demonstrations were being run while you were instore? (Required.) Done
