CIBSE Brand Perception Survey

Question Title

* 2. How would you describe what CIBSE does?
Select all that apply

Drives better building performance standards across the sector

Stimulates demand for better building performance

Influences others to seek improvement of the built environment

Provides an authoritative hub for knowledge and innovation

Drives forward the sustainable building agenda

Supports and fosters a community of built environment professionals in their pursuit of excellence

Other (please specify)

Question Title

* 3. What is the most important thing CIBSE provides to you?
Please select up to 3 in order of importance (1 being most important)

	1	2	3
The Knowledge portal	The Knowledge portal 1	The Knowledge portal 2	The Knowledge portal 3
CIBSE Journal	CIBSE Journal 1	CIBSE Journal 2	CIBSE Journal 3
Professional registration	Professional registration 1	Professional registration 2	Professional registration 3
Access to peer-reviewed guidance and research	Access to peer-reviewed guidance and research 1	Access to peer-reviewed guidance and research 2	Access to peer-reviewed guidance and research 3
Training and CPD opportunities at events	Training and CPD opportunities at events 1	Training and CPD opportunities at events 2	Training and CPD opportunities at events 3
Conferences and technical events	Conferences and technical events 1	Conferences and technical events 2	Conferences and technical events 3
Networking opportunities	Networking opportunities 1	Networking opportunities 2	Networking opportunities 3
Online professional development portal - mycareerpath	Online professional development portal - mycareerpath 1	Online professional development portal - mycareerpath 2	Online professional development portal - mycareerpath 3
Access to membership of societies (SLL, SFE, SoPHE, SDE, Patrons)	Access to membership of societies (SLL, SFE, SoPHE, SDE, Patrons) 1	Access to membership of societies (SLL, SFE, SoPHE, SDE, Patrons) 2	Access to membership of societies (SLL, SFE, SoPHE, SDE, Patrons) 3
The mentoring platform	The mentoring platform 1	The mentoring platform 2	The mentoring platform 3

Other (please specify)

Question Title

* 4. What is CIBSE’s weakest area, and why?
Please select one answer

The Knowledge portal

CIBSE Journal

Professional registration

CIBSE Membership

Access to peer-reviewed guidance and research

Training and CPD opportunities at events

Conferences and technical events

Networking opportunities

Online professional development portal - mycareerpath

Access to membership of societies (SLL, SFE, SoPHE, SDE, Patrons)

The mentoring platform

Other (please specify)

Question Title

* 5. What are the reasons for your answer to the previous question regarding CIBSE's weakest area?

Question Title

* 6. How does the CIBSE brand make you feel?
Rate from 1 to 5 (1 being low 5 being high)

	1	2	3	4	5
Well informed with the guidance, knowledge and resources on offer	Well informed with the guidance, knowledge and resources on offer 1	Well informed with the guidance, knowledge and resources on offer 2	Well informed with the guidance, knowledge and resources on offer 3	Well informed with the guidance, knowledge and resources on offer 4	Well informed with the guidance, knowledge and resources on offer 5
Supported in my professional growth, development and progression	Supported in my professional growth, development and progression 1	Supported in my professional growth, development and progression 2	Supported in my professional growth, development and progression 3	Supported in my professional growth, development and progression 4	Supported in my professional growth, development and progression 5
Inspired to work to the highest standards and professional excellence	Inspired to work to the highest standards and professional excellence 1	Inspired to work to the highest standards and professional excellence 2	Inspired to work to the highest standards and professional excellence 3	Inspired to work to the highest standards and professional excellence 4	Inspired to work to the highest standards and professional excellence 5
Connected to like-minded professionals	Connected to like-minded professionals 1	Connected to like-minded professionals 2	Connected to like-minded professionals 3	Connected to like-minded professionals 4	Connected to like-minded professionals 5
Motivated to gain my professional registration	Motivated to gain my professional registration 1	Motivated to gain my professional registration 2	Motivated to gain my professional registration 3	Motivated to gain my professional registration 4	Motivated to gain my professional registration 5
Confident that I am connected to an industry leading organisation	Confident that I am connected to an industry leading organisation 1	Confident that I am connected to an industry leading organisation 2	Confident that I am connected to an industry leading organisation 3	Confident that I am connected to an industry leading organisation 4	Confident that I am connected to an industry leading organisation 5
Confident in the membership and the credentials it gives me	Confident in the membership and the credentials it gives me 1	Confident in the membership and the credentials it gives me 2	Confident in the membership and the credentials it gives me 3	Confident in the membership and the credentials it gives me 4	Confident in the membership and the credentials it gives me 5

Other (please specify)

Question Title

* 7. Do you know there is a bird in the logo? If yes what does it represent?

Yes

If yes, what does it represent?

Question Title

* 8. How would you describe CIBSE’s tone of voice?
Please select all that apply

Professional

Confident

Technical

Accessible

Bland

Inspiring

Authoritative

Dull

Insightful

Human

Question Title

* 9. What three words would you use to describe CIBSE?

Question Title

* 10. Do you think CIBSE appeals to future professionals (the next generation)?

Yes

If no, why not?

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* 11. Do you think our brand is consistent across all our communications (E.g. website, social media, print, publications?

Yes

I don't know

If no, why not?

Question Title

* 12. What improvements would you like to see in the CIBSE brand?

Nothing

Modernised

Simplified

New logo

Or, something else...

CIBSE Brand Perception Survey

Question Title

* 1. What’s your overall impression of the CIBSE brand?

Question Title

* 2. How would you describe what CIBSE does?
Select all that apply

Question Title

* 3. What is the most important thing CIBSE provides to you?
Please select up to 3 in order of importance (1 being most important)

Question Title

* 4. What is CIBSE’s weakest area, and why?
Please select one answer

Question Title

* 5. What are the reasons for your answer to the previous question regarding CIBSE's weakest area?

Question Title

* 6. How does the CIBSE brand make you feel?
Rate from 1 to 5 (1 being low 5 being high)

Question Title

* 7. Do you know there is a bird in the logo? If yes what does it represent?

Question Title

* 8. How would you describe CIBSE’s tone of voice?
Please select all that apply

Question Title

* 9. What three words would you use to describe CIBSE?

Question Title

* 10. Do you think CIBSE appeals to future professionals (the next generation)?

Question Title

* 11. Do you think our brand is consistent across all our communications (E.g. website, social media, print, publications?

Question Title

* 12. What improvements would you like to see in the CIBSE brand?

Question Title

* 13. Please select your age group:

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* 14. What gender do you identify as?

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* 15. Please select your location:

CIBSE Brand Perception Survey

Question Title

* 1. What’s your overall impression of the CIBSE brand?

Question Title

* 2. How would you describe what CIBSE does?Select all that apply

Question Title

* 3. What is the most important thing CIBSE provides to you?Please select up to 3 in order of importance (1 being most important)

Question Title

* 4. What is CIBSE’s weakest area, and why?Please select one answer

Question Title

* 5. What are the reasons for your answer to the previous question regarding CIBSE's weakest area?

Question Title

* 6. How does the CIBSE brand make you feel?Rate from 1 to 5 (1 being low 5 being high)

Question Title

* 7. Do you know there is a bird in the logo? If yes what does it represent?

Question Title

* 8. How would you describe CIBSE’s tone of voice?Please select all that apply

Question Title

* 9. What three words would you use to describe CIBSE?

Question Title

* 10. Do you think CIBSE appeals to future professionals (the next generation)?

Question Title

* 11. Do you think our brand is consistent across all our communications (E.g. website, social media, print, publications?

Question Title

* 12. What improvements would you like to see in the CIBSE brand?

Question Title

* 13. Please select your age group:

Question Title

* 14. What gender do you identify as?

Question Title

* 15. Please select your location:

* 2. How would you describe what CIBSE does?
Select all that apply

* 3. What is the most important thing CIBSE provides to you?
Please select up to 3 in order of importance (1 being most important)

* 4. What is CIBSE’s weakest area, and why?
Please select one answer

* 6. How does the CIBSE brand make you feel?
Rate from 1 to 5 (1 being low 5 being high)

* 8. How would you describe CIBSE’s tone of voice?
Please select all that apply