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CIBSE Brand Perception Survey
1.
What’s your overall impression of the CIBSE brand?
2.
How would you describe what CIBSE does?
Select all that apply
Drives better building performance standards across the sector
Stimulates demand for better building performance
Influences others to seek improvement of the built environment
Provides an authoritative hub for knowledge and innovation
Drives forward the sustainable building agenda
Supports and fosters a community of built environment professionals in their pursuit of excellence
Other (please specify)
3.
What is the most important thing CIBSE provides to you?
Please select up to 3 in order of importance (1 being most important)
1
2
3
The Knowledge portal
1
2
3
CIBSE Journal
1
2
3
Professional registration
1
2
3
Access to peer-reviewed guidance and research
1
2
3
Training and CPD opportunities at events
1
2
3
Conferences and technical events
1
2
3
Networking opportunities
1
2
3
Online professional development portal - mycareerpath
1
2
3
Access to membership of societies (SLL, SFE, SoPHE, SDE, Patrons)
1
2
3
The mentoring platform
1
2
3
Other (please specify)
4.
What is CIBSE’s weakest area, and why?
Please select one answer
The Knowledge portal
CIBSE Journal
Professional registration
CIBSE Membership
Access to peer-reviewed guidance and research
Training and CPD opportunities at events
Conferences and technical events
Networking opportunities
Online professional development portal - mycareerpath
Access to membership of societies (SLL, SFE, SoPHE, SDE, Patrons)
The mentoring platform
Other (please specify)
5.
What are the reasons for your answer to the previous question regarding CIBSE's weakest area?
6.
How does the CIBSE brand make you feel?
Rate from 1 to 5 (1 being low 5 being high)
1
2
3
4
5
Well informed with the guidance, knowledge and resources on offer
1
2
3
4
5
Supported in my professional growth, development and progression
1
2
3
4
5
Inspired to work to the highest standards and professional excellence
1
2
3
4
5
Connected to like-minded professionals
1
2
3
4
5
Motivated to gain my professional registration
1
2
3
4
5
Confident that I am connected to an industry leading organisation
1
2
3
4
5
Confident in the membership and the credentials it gives me
1
2
3
4
5
Other (please specify)
7.
Do you know there is a bird in the logo? If yes what does it represent?
No
Yes
If yes, what does it represent?
8.
How would you describe CIBSE’s tone of voice?
Please select all that apply
Professional
Confident
Technical
Accessible
Bland
Inspiring
Authoritative
Dull
Insightful
Human
9.
What three words would you use to describe CIBSE?
1
2
3
10.
Do you think CIBSE appeals to future professionals (the next generation)?
Yes
No
If no, why not?
11.
Do you think our brand is consistent across all our communications (E.g. website, social media, print, publications?
Yes
No
I don't know
If no, why not?
12.
What improvements would you like to see in the CIBSE brand?
Nothing
Modernised
Simplified
New logo
Or, something else...
13.
Please select your age group:
Up to and including 24 years
25-39 years
40-64 years
65+ years
14.
What gender do you identify as?
Male
Female
Non-binary
Prefer not to say
Prefer to self-describe (please specify)
15.
Please select your location:
Afghanistan
Albania
Algeria
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bhutan
Bolivia (Plurinational State of)
Bosnia and Herzegovina
Botswana
Brazil
British Virgin Island
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cabo Verde
Cambodia
Cameroon
Canada
Cayman Islands
Central African Republic
Chad
Chile
China
Colombia
Comoros
Congo
Costa Rica
Côte D'Ivoire
Croatia
Cuba
Cyprus
Czech Republic
Democratic People's Republic of Korea
Democratic Republic of the Congo
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Fiji
Finland
France
Gabon
Gambia
Georgia
Germany
Ghana
Greece
Grenada
Guatemala
Guinea
Guinea Bissau
Guyana
Haiti
Holy See
Honduras
Hungary
Iceland
India
Indonesia
Iran (Islamic Republic of)
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kiribati
Kuwait
Kyrgyzstan
Lao People’s Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Mauritania
Mauritius
Mexico
Micronesia (Federated States of)
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Zealand
Nicaragua
Niger
Nigeria
Norway
Oman
Pakistan
Palau
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Poland
Portugal
Qatar
Republic of Korea
Republic of Moldova
Romania
Russian Federation
Rwanda
Saint Kitts and Nevis
Saint Lucia
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Sudan
Spain
Sri Lanka
State of Palestine
Sudan
Suriname
Swaziland
Sweden
Switzerland
Syrian Arab Republic
Tajikistan
Thailand
The former Yugoslav Republic of Macedonia
Timor-Leste
Togo
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom of Great Britain and Northern Ireland
United Republic of Tanzania
United States of America
Uruguay
Uzbekistan
Vanuatu
Venezuela (Bolivarian Republic of)
Vietnam
Yemen
Zambia
Zimbabwe