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* 1. In January 2019, Gillette debuted an ad on the internet with the hashtag #Toxic Masculinity.  Reactions have been varied, from praise to annoyance to rage.  Do you think Gillette did the right thing for its brand in creating this commercial?

Gillette did the right thing for its brand Gillette did the wrong thing for its brand
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* 2. In September 2018, Nike used Colin Kaepernick as the face of its #Just Do It campaign, stepping into the controversy about kneeling during the National Anthem to draw attention to the shooting of unarmed black men.  Do you think Nike did the right thing for its brand in using Colin Kaepernick?

Nike did the right thing for its brand Nike did the wrong thing for its brand
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* 3. The next few questions are comments that people have made about the decision to run the Gillette and Nike campaigns.  Please indicate whether you agree or disagree with each statement.

  Completely Agree Somewhat Agree Somewhat Disagree Completely Disagree
Brands should take a stand on social issues that are important
Brands need to remain neutral
Brands should reflect the values of their customers
There needs to be a way for brands to talk about issues in a way that doesn't alienate their customers
Brands can expect to be attacked if they take a stand on social issues
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