How Integrated is Your Tech Stack? Survey

Take this survey to help us all understand how well companies' sales, marketing and customer service software stacks are integrated.

At the end of the survey, there are a few, optional open-ended questions that you can answer if you’d like to be quoted in our report with a link to your website.

In the first section, we ask for some demographic information so that we can segment and analyze the results by type of business, company size, etc. We’re also asking for your contact information so that we can share the final report with you and quote you properly if you choose to answer the final open-ended questions.

In the second section, we ask multiple-choice survey questions. Results from this section will be anonymized and shared in aggregate; your individual answers will not be shared.

On the final page, you’ll have the option to join a Benchmark Group in order to get immediate access to the aggregate, anonymous results from all multiple-choice questions. In this group, you also have the option to anonymously compare your company’s sales and marketing performance against similar companies. Those who do, will also get access to additional insights about how top-performing companies answered the survey questions.

1.What is your email address?(Required.)

2.What is your full name?(Required.)

3.What is the name of your company?(Required.)

4.What is your company’s website?(Required.)

5.How many employees does your company have?(Required.)

12.How many different software products do you use to run your sales, marketing and customer service operations including the ones in the categories listed above? (Select the best choice)(Required.)

13.What % of these tools integrate with your customer relationship management (CRM) system? (Select the best choice)(Required.)

0-25%

26-50%

51-75%

76-100%

14.Are you happy with how your marketing automation, sales (CRM) customer service (helpdesk) software are integrated together? (Select one choice.)(Required.)

All the necessary data flows between tools so that each team has a complete picture of each customer’s interactions with our company.

Most of our tools are integrated and our teams are able to see a pretty complete picture of each customer’s interactions

Our tools are not integrated and we often have miscommunications between teams.

16.What benefits have you experienced by integrating your sales, marketing and customer service tools together? (Select all that apply.)(Required.)

Better alignment and collaboration across sales, marketing and customer success departments.

Better data and insights for informed decision-making and performance optimization.

Better automation across marketing, sales and customer success to streamline operations and save time.

Better personalization capabilities to create stronger customer connections across marketing, sales and customer success.

An increase in performance and KPIs like Improved new customer acquisition rates, bookings and revenue, Improved customer retention rates, etc.

None of the above. We do not have our tools properly integrated OR we don’t really experience any benefits from the integrations we have done.