Brand Essence + Tagline Survey

Over the past several months, Resonance Consultancy has conducted interviews with stakeholders and community members, applied its proprietary research methodology to assess the attributes of the city, and analyzed potential target markets. The result was a Situational Analysis.

From there, Resonance conducted a Strategy and Storyline-Building Workshop with stakeholders in early January that was designed to help determine a competitive identity for the city.

Three Brand Essences and Taglines emerged from the combined research and workshop. This survey lets you provide an opinion about the Brand Essence and Taglines that are being considered.

* 1. OPTION 1: SMALL CITY, BIG IDEAS
Size matters. You want to be in a city that thinks big -- big enough to be home to a hundred companies that invent and innovate, big enough that your skill is valued and your ideas can set you apart. You want a place that's not just looking for the next big thing; it's planning to be part of it. But you also want your city to be small enough to understand that words like "cutting edge" and words like "quiet" aren't mutually exclusive. A city that's not too busy to be friendly. And that puts you on the doorstep of enough beautiful scenery and recreation for a lifetime. You know. A city that's got opportunity and room to breathe. Now that's a big idea. 

"SMALL CITY, BIG IDEAS" is a call to action that business, residents and industry can gather around, creating a big new dynamic story for Salmon Arm.

* 2. Comments

* 3. OPTION 2: START FRESH
Let's say you want to start fresh -- you were looking for a place that hasn't lost its optimism and opportunity, its warmth and good nature, its lake and trees and sunny disposition. A place where food is so fresh and local that you could actually live the 100-Mile Diet virtually year round. Fresh as in happy and healthy, as in beautiful and affordable, with not just the spectacular fresh water of the Shuswap, but also with fresh ideas and opportunity, too -- the invention and opportunity that make it a fresh place to work, hand in hand with a natural environment that makes it a prime place to live. A place where you can have you cake -- or perhaps, more accurately, your pie -- and eat it too.

"START FRESH" is a call to action that business, residents and industry can gather around, creating a big new dynamic story for Salmon Arm.

* 4. Comments

* 5. OPTION 3: CONNECT WITH YOUR FUTURE
Some cities are in exactly the right place, right now -- they're at a crossroads, on a transportation lifeline, and in a spectacular setting where nature is as close as your doorstep. But they also look beyond their mountains and lake and highways and railway to the future--the one that's barreling toward us all. They put in door-to-door fibre optic internet. They built an Innovation Centre where locals can get to know the future better, and startups can start up so they can join the 100 other companies already patenting and inventing and making in the city. Here, you can connect to nature, to opportunity and to community. That's a future.

"CONNECT WITH YOUR FUTURE" is a call to action that business, residents and industry can gather around, creating a big new dynamic story for Salmon Arm.

* 6. Comments

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