Over the past several months, Resonance Consultancy has conducted interviews with stakeholders and community members, applied its proprietary research methodology to assess the attributes of the city, and analyzed potential target markets. The result was a Situational Analysis.
From there, Resonance conducted a Strategy and Storyline-Building Workshop with stakeholders in early January that was designed to help determine a competitive identity for the city.
Three Brand Essences and Taglines emerged from the combined research and workshop. This survey lets you provide an opinion about the Brand Essence and Taglines that are being considered.