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1. HAVE YOU JOINED OUR DATABASE? IF NOT, DO SO NOW BY COPYING THE LINK BELOW:


Click here to join our database!

Murray Hill National is conducting a study on the topic of Fashion and would like your opinions to be included. If you qualify for this study, we are offering an incentive to participate. Please be assured that we are not selling anything and the information we gather will remain confidential and be used for research purposes only. We have a few questions to ask before providing more details and determining if you qualify to participate. By signing up for this paid research you are automatically joining our database and could be contacted for other paid studies. We do have an opt out option however it could take some time to be removed from the database and active panel.

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2. Please take a selfie and upload...this will expedite getting you started.

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3. What is your gender?

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4. What is your age?

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5. What is your date of birth?

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6. What is your ethnicity?

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7. Are you...

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8. What is your and your partner's* if applies...

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9. What is the highest level of education you have achieved?

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10. Which of the following best describes your household income?

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11. Which of the following types of technology, if any, do you currently own and use?

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12. Can you confirm that you will have internet access via a reliable wifi connection or direct Internet access on your computer / laptop?

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13. On a scale of 1-10, where 1 is not at all interested and 10 is very interested...

How interested are you in fashion?

1 Neutral 10
Clear
i We adjusted the number you entered based on the slider’s scale.

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14. Which of the following activities related to fashion do you tend to do? Select all that apply.

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15. In your household who is responsible for shopping and purchasing of the clothing and accessories you wear?

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16. Thinking about clothing, how much would you be willing to spend on a sweater/ jumper?

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17. Can you write in the number of purchases of a sweater/ jumper at this price you have purchased in the last year?

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18. Thinking about clothing, how much would you be willing to spend on a shirt/blouse?

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19. Can you write in the number of purchases of a shirt/blouse at this price you have purchased in the last year?

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20. Thinking about clothing, how much would you be willing to spend on a coat?

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21. Can you write in the number of purchases of a coat at this price you have purchased in the last year?

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22. Thinking about clothing, how much would you be willing to spend on trousers/ pants/ skirts?

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23. Can you write in the number of purchases of trousers/ pants/ skirts at this price you have purchased in the last year?

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24. Please tell me how much you agree or disagree with the following statements.

  Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Strongly Agree
I am very comfortable with who I am
I prefer order and to follow rules
I am ambitious and strive for success in everything I do
I prioritise spending time with family & friends above all else
I like to be in the know and ahead of the curve:
My physical appearance is my most importance asset in life and I work hard to maintain it
I am proud of where I'm from
I like to take risks and step outside of comfort zones
I care a lot about what people think of me
In my daily life, I do everything I can to protect the environment, e.g., recycling, saving energy
I like to live a quiet and easy life, appreciating the simple things
I am prepared to invest my time and money to support companies that try to do good
I feel strongly about animal welfare, e.g., choose cruelty free, am vegetarian or vegan

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25. Please tell me how much you agree or disagree with the following statements...

  Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Strongly Disagree
I buy items that are iconic, their style will stand the test of time'
My fashion choices vary depending on my situational context (e.g. where I am, who I'm with etc.)
My fashion choices vary depending on my mood
I like to experiment with my appearance and regularly try different looks
I favour clothing that never goes out of style and invest in timeless pieces
I prefer to buy unique / one-of-a-kind fashion pieces
I prioritise clothing that feels comfortable over trendy or fashionable items
I prioritise affordability and enjoy finding a good bargain

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26. Please tell me how important the following statements are to you.

  Extremely Important Somewhat Important Neither Important or Unimportant Somewhat Unimportant Not Important at All
To look elegant / refined
To be taken seriously
To showcase my creativity
To show I'm on trend
To look attractive
To reflect my cultural interests and values
To look put together
To feel more respected

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27. Thinking about your personal style, which words would you use to describe your style? Please select up to 3 words.

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28. In the past 12-18 months, can you tell me which, if any, premium, luxury or designer brands, including any local or Japanese designer brands, you have purchased clothing from (NOT including accessories such as shoes, T-shirts or bags)? Please give as many examples as possible.

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29. Are there any premium, luxury or designer brands, including any local or Japanese designer brands that you would NOT ever buy?

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30. Thinking about buying clothes from those premium & luxury brands you mentioned above at full price vs on sale, roughly what percentage of the clothes (not including t-shirts, accessories, or bags) you buy each year are bought at full price?

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31. In research groups like this, we often explore a wide range of topics that influence how people think about brands and culture.

Which, if any, of the following topics would you feel NOT comfortable discussing in a group setting with people you do not know? (Select all that apply)

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32. As part of the screening process, we would like you to share 3 pictures of you in your ‘go-to’ outfit for a number of different occasions (as listed). These should tell us something about your personal style. These will be shared with our client to help ensure we will be speaking to the right people.

The photos must be full body shots of you wearing your complete outfit (head to toe), NOT JUST THE OUTFIT, we want to see you:

Occasion 1 – a casual dinner out with friends

Occasion 2 – a formal party or special celebration

Occasion 3 – a daytime business or work meeting or similar

Are you willing to participate based on this information provided?

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33. For the digital diary we will be using a platform called Recollective. You will receive an email invitation from Recollective to join the platform.

You will be asked to complete a series of online tasks across 7 days (30 min per day). The tasks will require you to:

*Answer questions about your lifestyle, respond to materials

*Upload photos or video

*Visit a specified clothing retail store (no purchase required)


We may have some clients joining the platform who will be able to see your responses, but they will not be able to interact with you and you won’t see them.


PLEASE NOTE THAT THE USE OF AI TOOLS TO ASSIST WITH PROVIDING RESPONSES TO THESE TASKS WILL BE MONITORED.

IF WE SUSPECT YOU OF USING AI TO GENERATE YOUR RESPONSES, YOU WILL BE REMOVED FROM THE PLATFORM, AND FROM ANY FURTHER PARTICIPATION IN THE RESEARCH, AND WILL NOT RECEIVE YOUR INCENTIVE.


Are you happy to participate based on this information provided?

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34. You may be invited to take part in a paired depth interview . These will be conducted on Zoom. We will send you a calendar invite/email with the link you need to join the session – please save this!


We will have some clients logged into the session who will be able to watch and hear, they will have their audio and video turned off.


Are you happy to participate based on this information provided?

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35. I agree to protect all confidential information and materials disclosed to me during the market research discussion against unauthorised disclosure and will use the confidential information only for the purpose of participation in the research.

Do you confirm you agree to the above?

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36. Please Upload:

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37. Please Upload:

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38. Please Upload:

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