* 1. Generally speaking, how often do you eat beef?

* 2. Generally speaking, how often do you cook beef?

* 3. How confident do you feel cooking beef?

* 4. Considering all you know about beef, which one of the following statements best describes your opinion?

* 5. Do you personally know a cattle FARMER or RANCHER?

* 6. Have you ever visited a cattle FARM or RANCH?

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