Marketing & Communications Committee Charge: In alignment with FAR’s strategic plan, the Marketing Committee is responsible for shaping and implementing FAR’s annual marketing plan. Functions of the committee include content collection for FAR newsletters, website enhancements, and promotion of FAR membership, events, and initiatives (via e-mail and social media). Overview of Key Activities or Tasks: • With the support of FAR staff, design annual marketing plan that corresponds with the Board’s strategic plan priorities, objectives, and action items • Provide newsletter content for Gold Resource Member and 5 Tips Corner, target opportunities to provide thought leadership in FAR content / website • Review and refresh FAR website content when necessary • Identify opportunities to share content to stimulate FAR’s primary marketing channels, including social media, emails, website, newsletter, and FAR Buzz, recommending updates and improvements • With support of FAR staff - Design and implement LinkedIn external outreach plan Committee Meeting Details: Meets via conference call approximately once a month.Committee Member Term: 1-year term, with a term limit of 2 consecutive 1-year terms
Membership Committee Charge: The Membership Committee is responsible for supporting the vision, mission and goals outlined in the strategic plan. The Committee identifies member challenges, needs, and develops key strategies, to provide insight into membership recruitment, engagement, and retention. The Committee will assess and recommend products, services, and programs that will add value to the membership in collaboration with the Marketing and Program Committees. The Committee establishes and reviews membership criteria and makes recommendations to the Finance Committee for the establishment of annual dues amounts.Overview of Key Activities or Tasks: • Collaborates with staff liaison to provide recommendations on membership recruitment, engagement, and retention programs. • Develop and implement actions as assigned in the strategic plan to achieve objectives and goals. • Provide input on the strategic plan annually through Board and staff liaison. • Monitors monthly membership statistics and trends. • Develop engagement opportunities of existing members. • Propose strategies for re-engagement of lapsed members. • Committee members develop and participate in membership surveys (ideally an annual membership survey sent out at least 30 days before the Board retreat) and other feedback forums, as needed, to gauge member opinions. Committee Meeting Details: Meets via conference call approximately once a month.Committee Member Term: 3-year terms, with a term limit of 2 consecutive 3-year terms
Program Committee Charge: The Program Committee powers professional development for FAR nonprofit members by identifying topics and recommending speakers for monthly luncheons, Annual Business Meeting keynote, and educational programs such as nonprofit member breakfasts/virtual discussions, webinars, and other events. The Committee also arranges for CPEs where appropriate.Overview of Key Activities or Tasks: • With the support of FAR staff, design an annual program plan that corresponds with the Board’s strategic plan priorities, objectives, and action items. • Collaborate with Marketing Committee to provide blog, whitepaper, and resource content from event presenters for FAR’s newsletter, website, and FAR Buzz. • Include the Nonprofit Discussion Committee members in monthly meetings and program plan to identify topics and discussion moderators. • Review the luncheon format of future FAR luncheons to consider best presentation options. For example, 25-minute panel discussions with the remaining time being round table discussions, facilitated by the panelists. • Identify future luncheon topics, moderators, and panelists with the support of FAR staff. Provide support for the FAR Holiday Party as needed. • Review event satisfaction survey and make updates to events based on feedback. • The Certification committee will review learning objectives for educational programs and make certification credit recommendations. • Luncheon location review. Provide recommendations to FAR staff for future locations, collaborating with gold resource members for sponsorship. Committee Meeting Details: Meets via conference call approximately once a month.Committee Member Term: 3-year terms, with a term limit of 2 consecutive 3-year terms
Strategic Plan Task Force Charge: The Strategic Plan Task Force’s role is to assist the Board of Directors (BOD) and the organization to think strategically in planning for the future. The Task Force shall seek out and identify opportunities, potential goals, and possible new programs or enhancements to existing programs, consistent with FAR’s mission, vision and values statements, for consideration by the FAR Board.Overview of Key Activities or Tasks: • Explore matters referred to the Task Force by the Board, which the Board deems to be appropriate. Matters referred to the Board by the Committee should be sufficiently developed for the Board to take affirmative action, rather than merely conceptual, and shall consider present and future needs of the FAR community, availability of resources, competing needs/interests, potential impact on the FAR community, and other relevant factors. The Committee shall not retain responsibility for implementation, once approved by the Board. • Making recommendations to the Board related to the organization's mission, vision, strategic initiatives, major programs and services. • As necessary and when deemed desirable, conduct an assessment of the organization’s products, services and offerings and the viability of such a portfolio in meeting the needs of FAR, and its members. Task Force Meeting Details: Meets via conference call approximately once a month with more frequent activity from March - August.Task Force Member Term: 2-year terms, with a term limit of 2 consecutive 2-year terms