1. Section 1

Thank you for participating in this brief survey about remineralization (Calcium Phosphate) ingredients. If you complete the survey by September 29, 2008, your name will automatically be entered in a drawing to win one of two $100 American Express Gift Certificates. Winners will be notified via email. All responses will be kept confidential.

* 1. Excluding fluoride, how familiar are you with the new remineralization ingredients? Check only one.

* 2. Which of the following remineralization ingredients are you familiar with? Check all that apply

* 3. How would you rate these remineralization ingredients?

  Excellent Very Good Good Fair Poor No opinion
Nanit Active

* 4. If a product contains one of the remineralization ingredients listed below, how likely are you to use or recommend that product?

  Would definitely use/recommend More likely to use/recommend Less likely to use/recommend Would definitely not use/recommend Makes no difference
Nanit Active

* 5. What are the three most important factors to you when selecting a product containing a remineralization ingredient? Check only three.

* 6. What is the single most important factor to you when selecting a product containing a remineralization ingredient?

* 7. Which of the following remineralization products have you used or recommended? <check all="" that="" apply.<="" i="">

  Used Recommended
SootheRx Therapy for Sensitive Teeth
Arm & Hammer Age Defying Toothpaste
Oravive Tooth Revitalizing Paste
Prospec MI Paste Topical Creme with Calcium Phosphate
Trident Xtra Care Gum
Enamel Pro Prophy Paste
Enamel Pro Varnish
ReNew Remineralizing and Desensitizing Toothpaste
Nite White ACP Whitening Gel
Other, please type product name below
Please read these four statements before responding to question 8.

1. NovaMin (New Mineral) is a breakthrough Calcium Phosphate ingredient that is used in a number of innovative professional and consumer oral care products such as ReNew, VitalMin, SootheRx, and Oravive.

2. NovaMin is exceptionally safe. It was originally developed as a bone regeneration material and has been used in more than 1 million surgeries. It was later readapted for use in oral care applications.

3. NovaMin is the only man-made ingredient that directly leads to formation of hydroxyapatite (tooth mineral), thereby amplifying the natural protective and repair mechanisms of teeth and gums.

4. NovaMin is clinically proven to provide superior oral protection. Moreover, when combined with fluoride, NovaMin provides the essential mineral ions needed to create the perfect remineralization effect--even in low saliva patients.

* 8. Refer to the statements above numbered 1 - 4 and select the statement that best fits the criteria listed in the left hand column. Check only one statement per row

  Statement 1 Statement 2 Statement 3 Statement 4
Most compelling statement
Most believable statement
Most relevant statement
Most significant statement
Most likely to get you to learn more about NovaMin
Most likely to get you to try a product with NovaMin