Green Insights - Shopping experience survey

	Extremely poor	Poor	Moderate / Indiferent	Good	Amazing
Clothing (in store)	Clothing (in store) Extremely poor	Clothing (in store) Poor	Clothing (in store) Moderate / Indiferent	Clothing (in store) Good	Clothing (in store) Amazing
Groceries	Groceries Extremely poor	Groceries Poor	Groceries Moderate / Indiferent	Groceries Good	Groceries Amazing
Online	Online Extremely poor	Online Poor	Online Moderate / Indiferent	Online Good	Online Amazing

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* 3. What is the one thing you love and one thing you hate most about shopping?

This is what I love about shopping clothes

This is what I hate about shopping clothes

This is what I love about grocery shopping

This is what I hate about grocery shopping

What I love and hate about shopping other products (please name the products)

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* 4. Where do you typically buy your groceries?

Albert Heijn

Jumbo

Dirk van den Broek

Ekoplaza

Marqt

Stach

Lidl

Aldi

Plus

Coop

Other (please specify)

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* 5. You have decided to buy some products. What is/are the most important factor(s) you consider when you buy products?

	Price	Sustainably produced or not	Brand	Features	Taste (for food and beverage products)
Clothes and fashion accesories (make-up products, perfumes etc.)	Clothes and fashion accesories (make-up products, perfumes etc.) Price	Clothes and fashion accesories (make-up products, perfumes etc.) Sustainably produced or not	Clothes and fashion accesories (make-up products, perfumes etc.) Brand	Clothes and fashion accesories (make-up products, perfumes etc.) Features	Clothes and fashion accesories (make-up products, perfumes etc.) Taste (for food and beverage products)
Groceries (everything you can get from your grocery store, including drinks)	Groceries (everything you can get from your grocery store, including drinks) Price	Groceries (everything you can get from your grocery store, including drinks) Sustainably produced or not	Groceries (everything you can get from your grocery store, including drinks) Brand	Groceries (everything you can get from your grocery store, including drinks) Features	Groceries (everything you can get from your grocery store, including drinks) Taste (for food and beverage products)
Electronics (phones, speakers, computers, kitchen appliances etc.)	Electronics (phones, speakers, computers, kitchen appliances etc.) Price	Electronics (phones, speakers, computers, kitchen appliances etc.) Sustainably produced or not	Electronics (phones, speakers, computers, kitchen appliances etc.) Brand	Electronics (phones, speakers, computers, kitchen appliances etc.) Features	Electronics (phones, speakers, computers, kitchen appliances etc.) Taste (for food and beverage products)
Entertainment (music equipment, cinema tickets, concerts etc.)	Entertainment (music equipment, cinema tickets, concerts etc.) Price	Entertainment (music equipment, cinema tickets, concerts etc.) Sustainably produced or not	Entertainment (music equipment, cinema tickets, concerts etc.) Brand	Entertainment (music equipment, cinema tickets, concerts etc.) Features	Entertainment (music equipment, cinema tickets, concerts etc.) Taste (for food and beverage products)
Home products	Home products Price	Home products Sustainably produced or not	Home products Brand	Home products Features	Home products Taste (for food and beverage products)

If you have any other factors that help you decide, please tell us what they are:

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* 6. Do you actively take any steps to reduce your lifestyle's environmental and social impacts?

No, I don't usually care

Yes, I try to do it sometimes, or for certain aspects of my life alone (like waste management - recycling, composting etc.)

Yes, I consciously try to be as mindful as possible to the environment and society.

If you chose yes, what specific actions do you take?

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* 7. What percentage of the products you buy have sustainability claims attached to them - like Organic, Fair Trade, Locally produced, GMO-free, Fair wages paid, Conflict-free, "eco-label" certified and so on?

	Huh.. what sustainability?	Less than 20%	20-40%	40-60%	60-80%	More than 80%
Clothes and fashion accesories	Clothes and fashion accesories Huh.. what sustainability?	Clothes and fashion accesories Less than 20%	Clothes and fashion accesories 20-40%	Clothes and fashion accesories 40-60%	Clothes and fashion accesories 60-80%	Clothes and fashion accesories More than 80%
Groceries	Groceries Huh.. what sustainability?	Groceries Less than 20%	Groceries 20-40%	Groceries 40-60%	Groceries 60-80%	Groceries More than 80%
Electronics	Electronics Huh.. what sustainability?	Electronics Less than 20%	Electronics 20-40%	Electronics 40-60%	Electronics 60-80%	Electronics More than 80%
Entertainment	Entertainment Huh.. what sustainability?	Entertainment Less than 20%	Entertainment 20-40%	Entertainment 40-60%	Entertainment 60-80%	Entertainment More than 80%
Home products	Home products Huh.. what sustainability?	Home products Less than 20%	Home products 20-40%	Home products 40-60%	Home products 60-80%	Home products More than 80%

Comments (please specify)

Question Title

* 8. Do you ever get confused by all the sustainability claims made by brands on their products? Do you wonder what the difference between fair-trade, organic, GMO-free, locally produced etc. are?

Yes

I don't care about sustainability

Specifically - what confuses you the most?

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* 9. How much extra would you be willing to pay for a product that you knew supported the causes you believe in (say child labor and global warming) over what you typically buy?

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* 10. What sustainability issues/causes do you care about? (1 being the issue you care about most)

Organically (Biologische) produced

Locally produced

GMO-free

Fair wages paid to producers (including Fair-Trade)

Sustainably packaged

100% natural food

Safe working conditions for workers

Produced with conflict-free minerals / materials

Produced without child / forced labor

Circularity / Circular economy

Animal welfare

Education for all children

Water scarcity and security

Loss of species / Biodiversity loss

Toxicity / Toxic chemical use

Other(s)

Absolutely nothing! YOLO...

Green Insights - Shopping experience survey

Shopping Experience

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* 1. Please enter your contact details

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* 2. How would you rate your shopping experience?

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* 3. What is the one thing you love and one thing you hate most about shopping?

Question Title

* 4. Where do you typically buy your groceries?

Question Title

* 5. You have decided to buy some products. What is/are the most important factor(s) you consider when you buy products?

Question Title

* 6. Do you actively take any steps to reduce your lifestyle's environmental and social impacts?

Question Title

* 7. What percentage of the products you buy have sustainability claims attached to them - like Organic, Fair Trade, Locally produced, GMO-free, Fair wages paid, Conflict-free, "eco-label" certified and so on?

Question Title

* 8. Do you ever get confused by all the sustainability claims made by brands on their products? Do you wonder what the difference between fair-trade, organic, GMO-free, locally produced etc. are?

Question Title

* 9. How much extra would you be willing to pay for a product that you knew supported the causes you believe in (say child labor and global warming) over what you typically buy?

Question Title

* 10. What sustainability issues/causes do you care about? (1 being the issue you care about most)