DRLM Rebrand Survey

Introduction to the Survey
The Dubbo Regional Livestock Markets (DRLM) is one of Australia’s top three livestock saleyards in terms of combined sheep and cattle and a vital regional economic driver.

However, the landscape is shifting rapidly: industry consolidation, the rise of direct-to-processor sales, the closure of smaller saleyards, and the growing dominance of digital platforms are transforming how livestock is bought, sold, and transported.

The DRLM vision is to modernise and move towards a hybrid hub—combining physical yards, digital trading, and integrated logistics—so that selling stock is faster, simpler and easier. “Hybrid hub” refers to a DRLM that combines on-site selling with remote participation, real-time data, and integrated transportation and services. Its customers will be able to sell or buy in-yard or online, see status live, settle faster, and roll straight into logistics.

This survey will help develop a brand that supports the vision, investment, and aspirations of all stakeholders.

Question Title

* 1. Who are you?

Producer

Processor

Transporter

Agent

Dubbo Regional Council

Other Government

Community

Other (please specify)

Question Title

* 2. Have you used DRLM in the last 12 months?

Yes

Question Title

* 3. Describe DRLM in today in three words

Question Title

* 4. Which values should DRLM live by? (pick up to 3)

Community-first

Partnership

Future-focused

Pragmatic

Safety & welfare-first

Integrity

Genuine

Courageous

Accountable

Fair

Other (please specify)

Question Title

* 5. What's the one change that would make DRLM a much easier for you?

Agreements with processors

Faster payout / cleaner settlement

More technology to make it easier

Lower queue and load-out times

Higher throughput

More sale variety/flexibility

Transport bookings, 24/7 yard access

Transparent pricing

Verified low-stress handling

Fewer handling/stress incidents

Other (please specify)

Question Title

* 6. How important are each of the following for what DRLM should be known for?

	Not important	Slightly important	Moderately important	Very Important	Essential	N/A
Modern automated facilities for handling, weighing, monitoring	Modern automated facilities for handling, weighing, monitoring Not important	Modern automated facilities for handling, weighing, monitoring Slightly important	Modern automated facilities for handling, weighing, monitoring Moderately important	Modern automated facilities for handling, weighing, monitoring Very Important	Modern automated facilities for handling, weighing, monitoring Essential	Modern automated facilities for handling, weighing, monitoring N/A
Fast end-to-end turnaround (entry → settlement, low admin)	Fast end-to-end turnaround (entry → settlement, low admin) Not important	Fast end-to-end turnaround (entry → settlement, low admin) Slightly important	Fast end-to-end turnaround (entry → settlement, low admin) Moderately important	Fast end-to-end turnaround (entry → settlement, low admin) Very Important	Fast end-to-end turnaround (entry → settlement, low admin) Essential	Fast end-to-end turnaround (entry → settlement, low admin) N/A
Integrated bookings & slots (co-ordination with processors/transport)	Integrated bookings & slots (co-ordination with processors/transport) Not important	Integrated bookings & slots (co-ordination with processors/transport) Slightly important	Integrated bookings & slots (co-ordination with processors/transport) Moderately important	Integrated bookings & slots (co-ordination with processors/transport) Very Important	Integrated bookings & slots (co-ordination with processors/transport) Essential	Integrated bookings & slots (co-ordination with processors/transport) N/A
Truck friendly 24/7 access (amenities, services)	Truck friendly 24/7 access (amenities, services) Not important	Truck friendly 24/7 access (amenities, services) Slightly important	Truck friendly 24/7 access (amenities, services) Moderately important	Truck friendly 24/7 access (amenities, services) Very Important	Truck friendly 24/7 access (amenities, services) Essential	Truck friendly 24/7 access (amenities, services) N/A
Seamless hybrid trading (in-yard + online)	Seamless hybrid trading (in-yard + online) Not important	Seamless hybrid trading (in-yard + online) Slightly important	Seamless hybrid trading (in-yard + online) Moderately important	Seamless hybrid trading (in-yard + online) Very Important	Seamless hybrid trading (in-yard + online) Essential	Seamless hybrid trading (in-yard + online) N/A
Innovative services e.g. washing/spelling/fuel bundle	Innovative services e.g. washing/spelling/fuel bundle Not important	Innovative services e.g. washing/spelling/fuel bundle Slightly important	Innovative services e.g. washing/spelling/fuel bundle Moderately important	Innovative services e.g. washing/spelling/fuel bundle Very Important	Innovative services e.g. washing/spelling/fuel bundle Essential	Innovative services e.g. washing/spelling/fuel bundle N/A
Useful price/market analytics	Useful price/market analytics Not important	Useful price/market analytics Slightly important	Useful price/market analytics Moderately important	Useful price/market analytics Very Important	Useful price/market analytics Essential	Useful price/market analytics N/A
Live operational status (queue, bay, load-out, truck ETA, photos, weights, lot order)	Live operational status (queue, bay, load-out, truck ETA, photos, weights, lot order) Not important	Live operational status (queue, bay, load-out, truck ETA, photos, weights, lot order) Slightly important	Live operational status (queue, bay, load-out, truck ETA, photos, weights, lot order) Moderately important	Live operational status (queue, bay, load-out, truck ETA, photos, weights, lot order) Very Important	Live operational status (queue, bay, load-out, truck ETA, photos, weights, lot order) Essential	Live operational status (queue, bay, load-out, truck ETA, photos, weights, lot order) N/A
Traceability/compliance (NLIS, animal safety, biosecurity)	Traceability/compliance (NLIS, animal safety, biosecurity) Not important	Traceability/compliance (NLIS, animal safety, biosecurity) Slightly important	Traceability/compliance (NLIS, animal safety, biosecurity) Moderately important	Traceability/compliance (NLIS, animal safety, biosecurity) Very Important	Traceability/compliance (NLIS, animal safety, biosecurity) Essential	Traceability/compliance (NLIS, animal safety, biosecurity) N/A
Straight-talking helpful staff	Straight-talking helpful staff Not important	Straight-talking helpful staff Slightly important	Straight-talking helpful staff Moderately important	Straight-talking helpful staff Very Important	Straight-talking helpful staff Essential	Straight-talking helpful staff N/A
Local jobs & training (incl. Indigenous/youth pathways)	Local jobs & training (incl. Indigenous/youth pathways) Not important	Local jobs & training (incl. Indigenous/youth pathways) Slightly important	Local jobs & training (incl. Indigenous/youth pathways) Moderately important	Local jobs & training (incl. Indigenous/youth pathways) Very Important	Local jobs & training (incl. Indigenous/youth pathways) Essential	Local jobs & training (incl. Indigenous/youth pathways) N/A
Strong industry partnerships (processors, transport, vets)	Strong industry partnerships (processors, transport, vets) Not important	Strong industry partnerships (processors, transport, vets) Slightly important	Strong industry partnerships (processors, transport, vets) Moderately important	Strong industry partnerships (processors, transport, vets) Very Important	Strong industry partnerships (processors, transport, vets) Essential	Strong industry partnerships (processors, transport, vets) N/A
Environmental credentials - for water, effluent & energy	Environmental credentials - for water, effluent & energy Not important	Environmental credentials - for water, effluent & energy Slightly important	Environmental credentials - for water, effluent & energy Moderately important	Environmental credentials - for water, effluent & energy Very Important	Environmental credentials - for water, effluent & energy Essential	Environmental credentials - for water, effluent & energy N/A