Hello Smiggle fans, we're here to help with your year-round school and play supplies and would love to hear your feedback. We'll use this information to give you the best experience, offers and products.

Just give us 15 minutes of your time and you could win 1 of 6 $100/ £100/ RM318 Smiggle gift cards!

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* 1. Where do you live?

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* 2. How many children (or grandchildren) do you have?

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* 3. How old is your child turning on their next birthday? If you have multiple children, please answer the remainder of the survey for the child whose birthday is next.

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* 4. Are they a boy or a girl?

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* 5. Where would Smiggle sit on your list of go-to stores for products for kids, school and fun?

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* 6. Of all the brands your child loves, where does Smiggle fit?

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* 7. What other stores does your child visit outside of Smiggle?

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* 8. Where else do you shop for children's school supplies and gifts? 

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* 9. Does your child receive pocket money / an allowance?

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* 10. If you do give your child pocket money / an allowance, how do your provide it?

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* 11. What does your child choose to spend their pocket money, allowances or gift money on? Tick all that apply.

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* 12. What does your child ask for for their birthday? Tick all that apply.

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* 13. Are you planning to host a birthday party for your child this year?

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* 14. Did your child receive any Smiggle gifts for their birthday in the last year?

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* 15. Would you be interested in having your child's birthday party at Smiggle if that was an experience offered?

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* 16. Do you tend to go in for Group gifts for your child's friends birthday parties, or purchase a single gift?

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* 17. What is the maximum amount you would want to pay for a present for your child's birthday this year?

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* 18. What is the maximum you would expect to pay for your Child's Christmas presents this year?

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* 19. What is the maximum you would expect to pay for a Birthday present for your child's friend?

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* 20. Are you consciously spending less at Smiggle than you have in the past?

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* 21. What electrical devices does your child have of their own? Tick all that apply

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* 22. What social media platforms (if any) do you (as a parent or guardian) use? Tick all that apply.

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* 23. What social media do you allow your child to use (if any)? Tick all that apply.

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* 24. What social media platforms (if any) do you use with your children (watch together)? Tick all that apply.

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* 25. What do your children watch on YouTube? Tick all that apply.

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* 26. If you as a parent use TikTok, what content do you enjoy watching? Tick all that apply.

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* 27. What video or computer games (if any) does your child play? Tick all that apply.

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* 28. What is your child's favorite TV program right now? 

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* 29. What is your child's favourite movie right now?

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* 30. What craze is your child into right now?

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* 31. What sport does your child participate in ? Tick all that apply.

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* 32. How often do you buy toys as everyday rewards for your child (from any retailer)? 

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* 33. Which of the below reasons prompt you to visit a Smiggle store? Tick as many as apply.

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* 34. When do you typically purchase from Smiggle? Tick all that apply.

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* 35. Which of the following would you buy from Smiggle? Tick all that apply.

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* 36. Which products would you purchase from Smiggle that we don't currently sell?

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* 37. What types of products do you purchase from other retailers that you wish Smiggle also offered?

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* 38. Are there any types of products you come looking for at Smiggle and cannot find?

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* 39. When shopping for a specific product eg. Drink Bottle, how do you feel about the options available? Tick all that apply.

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* 40. In the last 12 months have you shopped Smiggle:

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* 41. If you have not shopped recently (in last 6 months), what are the reasons you have not bought from Smiggle? Tick all that apply.

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* 42. Thinking about your shopping experience in a Smiggle store, how do you prefer to shop for specific products? Please select the option that best describes your typical preference.

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* 43. How would you rate Smiggle in the following areas?

  Poor Below average Average Good Excellent
Online shopping and delivery
Fun place to be
Customer service
Price and value
Quality of product
Range of product
Innovative product
Ethically and sustainability conscious
Easy to locate products instore

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* 44. Do you or your child enter Smiggle competitions?

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* 45. If no, why not? Tick all that apply.

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* 46. Would you like to see more activities held at Smiggle stores to entertain your children. If so, tick all that are of interest

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* 47. What's the most important message or cause you would you like to see Smiggle support?

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* 48. Are you a member of our VIP loyalty program?

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* 49. Which VIP rewards do you take advantage of? Tick all that apply.

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* 50. Please leave any other additional comments or feedback that you would like us to know.

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* 51. Thank you so much for your time and feedback. To enter the competition to win 1 of 6 $100/ £100/ RM318 Smiggle gift cards, please fill in your details below and what your child's favourite Smiggle product and why.
Good luck!

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