Discovering how the pandemic is affecting the work of communicators at post-secondary institutions

As we learn to innovate our communication practices in the coming months—and years?—in our plague-ridden world, we can learn a lot from each other about how to respond to this crisis with new and effective communication approaches.

I’ve created this survey to capture our main challenges, strategies and successes at our jobs since the pandemic began. This brief survey is open to anyone who works in a communications or marketing capacity at a university or college anywhere in the world.

This survey will be open until November 4, 2020, and I encourage you to share it with your colleagues working in higher ed communications. When your answers are in, I’ll document the key findings in a report that I’ll share with members of the higher ed marcomm community who are interested. I hope the insights provide clarity on how our profession can be effective in these unparalleled times.

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* 1. Describe your communications work at your higher education institution:
- name and geographic location of institution
- your position and unit/department/faculty
- your main job responsibilities

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* 2. What are the main ways COVID-19 has impacted how your communications unit operates? For example, changes to priorities, staff, budget, strategies, tactics, tools, how/where you work.

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* 3. What are some new communication strategies, methods or tools you have tried during COVID-19? What kind of results have you seen?

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* 4. To what extent has your communications unit been involved—or become more involved—in executive decision-making at your institution during the pandemic? What have the outcomes been?

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* 5. What are your top resources right now for information and tips about communications and marketing strategies and tactics during COVID-19? For example, blogs, newsletters, authors, organizations, websites. Please be as specific as possible.

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* 6. With the COVID-19 pandemic continuing to unfold, what are your main concerns about communications at your institution?

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* 7. What do you think it will take to optimize communications at your institution in order to stay competitive during the pandemic?

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* 8. If you’d like to receive a copy of the report containing insights from this survey directly to your inbox, please include your contact information.

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