Henry Ford once said, “If I asked the customer what he wanted, he would have said, ‘a faster horse.’”  A customer who has never imagined an automobile, cannot ask for one.

Similarly, many organizational leaders, constrained by past learning, cannot imagine an organization with a fully-engaged workforce, willing contributions, spontaneous collaboration, and extraordinary outcomes.  To access this image, leaders must acquire a new worldview, the perspective of a twice-born leader, someone who, usually through crisis, is jolted and required to rethink his or her worldview.  In the process leaders begin to imagine what the conventional mind cannot.  They see and utilize the power of higher purpose—an authentic intention that brings meaning to pursuit of business goals and transforms motivation.

In this book Robert E. Quinn and Anjan J. Thakor offer a new logic that builds on the assumptions of economics and opens a new path to learning based on clearly articulating an organization’s higher purpose and intersecting it with the organization’s strategy. They explain why numerous books and articles on higher purpose have failed to gain traction in the workplace. They then offer a practical and counter-intuitive framework for imagining and creating an organization of higher purpose.  And they show how to put into practice an eight-step approach to articulating higher purpose and how to weave it into the fabric of the organization.
How effective are each of the following MAIN TITLE IDEAS? (Please rate each title idea.)

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* 1. How effective are each of the following MAIN TITLE IDEAS? (Please rate each title idea.)

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The Economics of Higher Purpose
The Twice-Born Leader
We Cannot Create What We Cannot Imagine
Jolted
The Purpose Breakthrough
This Is How to Lead a Purpose-Driven Organization
Doing Hard Things
Creating a Purpose-Driven Organization
How to Create a Purpose-Driven Organization
The Fabric of Purpose
The Purpose Jolt
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Jolting Leaders and Organizations to Higher Possibilities
Eight Steps to Creating a Purpose-Driven Organization
Leadership and the Economics of Higher Purpose
How to Create a Purpose-Driven Organization
Weaving Higher Purpose into the Fabric of Organizations
The Economics of Higher Purpose
This Is How to Lead a Purpose-Driven Organization
Imagining What the Conventional Mind Cannot Imagine
How to Finally Learn to Lead
Embracing the Economics of Higher Purpose
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