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Recent pharmaceutical company experience with social media discussions (see "What Sanofi-Aventis Learned from Its FaceBook Experience & What the Experts Recommend It Do Now") demonstrate how important it is to properly manage online communities. Perhaps the most important management tool is moderation.
For more background on this topic, see:
- Online Community Management: Moderation Best Practices & Other Tips for Pharma Social Media Managers (podcast)
- Pharma Should Leave Unmoderated SM Discussions to 3rd Parties (opinion)
This survey asks your opinion of how pharmaceutical companies should moderate online discussions on sites that they own and/or control.
Results of this survey may be summarized in Pharma Marketing News. After you answer a few short questions, you will be able to see the summary of all responses to date. No comments or other identifying information is included in the summary.
Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally.
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