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TOURISTS' PERCEPTION OF DESTINATION IMAGE: THE CASE OF HUA HIN, THAILAND

Dear Sir/Madam,
We are researchers of Kasetsart University and Silpakorn University in Thailand which is conducting a survey about destination image by foreign tourists who have visited Hua Hin, a city in Thailand. This survey pertains to your perspective of Hua Hin, as a tourist destination. We would like to use the information for our research project on the western coastal tourism development zone in Thailand. All your answers in this survey are always right since they are your own perceptions and opinions. The survey consists of 11 questions, which will take you approximately 10 minutes to complete. Be assured that all the answers you have provided will be kept confidential and will be used for research purposes only. Thank you for your participation in this research.

Remark: This questionnaire is targeted to tourists who have visited Hua Hin, Thailand.

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* 1. What is your gender?

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* 2. What is your age?

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* 3. What is your occupation?

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* 4. Where is your home located?

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* 5. How many times have you traveled to Hua Hin?

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* 6. Normally, how do you plan your trip to Hua Hin?

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* 7. Normally, how long do you stay in Hua Hin?

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* 8. What is most common type purpose of your trip to Hua Hin?

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* 9. What kind of atmosphere do you perceived when visiting Hua Hin for a trip? choose a maximum of 10 descriptions of which you think fits Hua Hin best.

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* 10. These are statements about Hua Hin. What do you think about each of them: Totally disagree, Disagree, Agree, or Totally agree? The answers are based on your perception of Hua Hin, so they cannot be wrong.

  Totally disagree Disagree Agree Totally agree
Hua Hin is a good place to go for beaches.
Hua Hin has beaches I would like to spend my time at.
Hua Hin is a clean city.
Hua Hin has a standard of healthy living.
Hua Hin is a safe tourist destination.
Hua Hin is a friendly tourist destination.
Hua Hin has enough historical sites.
Hua Hin offers enough cultural events.
Hua Hin has a good offer of nature-based activities on land.
Hua Hin has a good offer of nature-based activities on water.
Hua Hin has enough parks.
Hua Hin offers adventure and sport activities.
Hua Hin offers a good nightlife and entertainment.
Hua Hin has friendly local people.
Hua Hin is an international city.
Hua Hin offers chances to see wildlife.
Hua Hin offers a diversity of local food.
Hua Hin has a well-developed transportation system.
Hua Hin offers enough festivals/events.
Hua Hin is a good place for rest and rejuvenation.
Hua Hin offers a large variety of wellness activities.
Hua Hin offers enough shopping facilities.
Hua Hin has good quality accommodation.
Hua Hin has good quality tourist service.
Hua Hin is a good value for money.

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* 11. How likely is it that you would recommend your family and friends to visit Hua Hin ?

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