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The Rebooting State of Publisher Ad Revenue Survey
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1.
Do you work at a publisher?
(Required.)
Yes
No
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2.
How confident are you in the stability of your ad business?
(Required.)
Extremely: We fully expect strong growth
Very confident: We expect to expand incrementally
Neutral: Ad revenue is not expected to be a main business driver
Pessimistic: Ad revenue will more likely decline in the coming years
Resigned: We do not anticipate advertising to grow
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3.
Compared to Q1 2023, how has your ad business fared?
(Required.)
Up 20%+
10%-20%
Flat-10%
Down under 10%
Down 10%-20%
Down more than 20%
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4.
Rank the following challenges your ad business faces:
(Required.)
Declining traffic
Signal loss
Keyword blocklists
Budget shifts to performance marketing on platforms, retail media, etc
Increased competition from other publishers
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5.
Which revenue sources are growing fastest at your organization?
(Required.)
Open programmatic ad sales
Direct ad sales
Commerce/affiliate
Subscriptions
Events
Other (please specify)
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6.
What percentage of your ad revenue is direct sold?
(Required.)
None
<25%
25%-50%
50%-75%
75%-100%
7.
Compared to Q1 2023, how has your direct sold ad business fared, including programmatic guaranteed and private marketplace?
Up more than 20%
Up 10%-20%
Up under 10%
Flat
Down under 10%
Down 10%-20%
Down more than 20%
8.
If direct sold advertising is up, what impact has it had on sales?
Revenue has increased as a result
Neutral
Revenue has declined as a result
9.
Compared to Q1 2023, how has your open programmatic ad business fared?
Up more than 20%
Up 10%-20%
Up under 10%
Down under 10%
Down between 10% and 20%
Down over 20%
10.
How much impact will the phasing out of the third-party cookie have on your business?
Existential risk
High risk
Moderate
Minimal
None
No idea
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11.
If you don’t have a video player or have one on less than 25% of your pages, what are the reasons? (Select all that apply)
(Required.)
Negative user experience
Lack of monetizable content
Lack of video ad demand
Limited resources/team
Workflow challenges i.e. placing video on pages
Other (please specify)
Current Progress,
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