Skip to content
Check Screen Reader Mode to make this survey compatible with screen readers.
Check Screen Reader Mode to make this survey compatible with screen readers.
The Rebooting State of Publisher Ad Revenue Survey
*
1.
Do you work at a publisher?
(Required.)
Yes
No
*
2.
How confident are you in the stability of your ad business?
(Required.)
Extremely: We fully expect strong growth
Very confident: We expect to expand incrementally
Neutral: Ad revenue is not expected to be a main business driver
Pessimistic: Ad revenue will more likely decline in the coming years
Resigned: We do not anticipate advertising to grow
*
3.
Compared to Q1 2023, how has your ad business fared?
(Required.)
Up 20%+
10%-20%
Flat-10%
Down under 10%
Down 10%-20%
Down more than 20%
*
4.
Rank the following challenges your ad business faces:
(Required.)
Declining traffic
Signal loss
Keyword blocklists
Budget shifts to performance marketing on platforms, retail media, etc
Increased competition from other publishers
*
5.
Which revenue sources are growing fastest at your organization?
(Required.)
Open programmatic ad sales
Direct ad sales
Commerce/affiliate
Subscriptions
Events
Other (please specify)
*
6.
What percentage of your ad revenue is direct sold?
(Required.)
None
<25%
25%-50%
50%-75%
75%-100%
7.
Compared to Q1 2023, how has your direct sold ad business fared, including programmatic guaranteed and private marketplace?
Up more than 20%
Up 10%-20%
Up under 10%
Flat
Down under 10%
Down 10%-20%
Down more than 20%
8.
If direct sold advertising is up, what impact has it had on sales?
Revenue has increased as a result
Neutral
Revenue has declined as a result
9.
Compared to Q1 2023, how has your open programmatic ad business fared?
Up more than 20%
Up 10%-20%
Up under 10%
Down under 10%
Down between 10% and 20%
Down over 20%
10.
How much impact will the phasing out of the third-party cookie have on your business?
Existential risk
High risk
Moderate
Minimal
None
No idea
*
11.
If you don’t have a video player or have one on less than 25% of your pages, what are the reasons? (Select all that apply)
(Required.)
Negative user experience
Lack of monetizable content
Lack of video ad demand
Limited resources/team
Workflow challenges i.e. placing video on pages
Other (please specify)
Current Progress,
0 of 11 answered