HubSpot Executive Quiz Questions

Take the HubSpot Executive Quiz

Test your knowhow on the capabilities that HubSpot can afford your team.

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* 1. What is HubSpot and how can it benefit associations and nonprofits? Click all that are true.

HubSpot is a marketing and technology software that helps organizations align marketing, sales, and services to increase leads, accelerate sales, and bolster engagement.

HubSpot is a single sign-on CRM platform that brings everything organizations need to deliver a best-in-class customer and member experience.

HubSpot only offers a Marketing Module. It can't service any other areas of your organization.

HubSpot has no community or support when it comes to onboarding and adoption.

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* 2. Why use HubSpot in today’s modern marketing world? Select all that are true.

HubSpot offers both operational efficiencies and marketing efficacy for your organization.

HubSpot changes the way you and your team go to market.

HubSpot can take you and your team from a transitional marketer to a modernized marketer.

HubSpot is a robust yet difficult tool for marketers to grasp and manage.

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* 3. What’s changed in the landscape in terms of marketing technology? Select all that are true.

Generational shifts have rewired market demands. As a result, buying behaviors, experience preferences, consumption expectations, and even pricing sensitivities have all been impacted.

Cultural and environmental shifts have served as a catalyst for new ways of delivering services, content, and membership models.

Google canceled plans for a cookieless future, and marketers won’t need quality first-party data to succeed.

Associations and nonprofits are no longer in the "if they build it, they will come" business. Organizations need concerted growth and engagement efforts to appeal to and fulfill member needs.

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* 4. Which is not true about the difference between email automation and marketing automation?

Email automation is a single channel approach that leverages lists and filters to create branch-based journeys.

Marketing automation is omni-channel and is designed to focus on the engaged and nurture leads to conversion whether registrations, memberships, certifications, etc.

Marketing automation can surface net new contacts and lead score them across the entire journey from prospect to lead to member.

Email automation is synonymous with marketing automation as an omni-channel solution.

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* 5. What do consent-based practices mean for organizations? Select all that are true.

It's about maintaining clear data privacy policies for the organization and adhering to those policies on an ongoing basis as the legal landscape changes.

It's about building SOPs to provide members and subscribers the opportunity to consent in to and out of communications and interactions with your org.

It's about being transparent on how your organization collects and uses data.

General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) do not apply to most businesses; and therefore, orgs do not need to know about them.

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* 6. Which are acceptable forms of consent? Select all that are true.

Contacts who submitted a form on another org's website.

Contacts who subscribe to your newsletter

Contacts who have signed up for membership and have specifically checked a box that they want communications from you.

Contacts you bring over from a previous role at another organization.

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* 7. What is not an application of your Email Preference Center (EPC)?

Keeps you compliant with GDPR, the CAN-SPAM Act, and other communication policies.

Helps you surface net new leads for potential membership acquisition.

Encourages your members and/or customers to globally opt-out vs opt-down.

Provides your members and/or customers the most relevant and customized experience with your org.

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* 8. What campaign type can you not run out of HubSpot?

Member renewal campaigns

Member recruitment campaigns

Campaigns to purchased third-party lists where there was no previous consent or engagement

Conference registration campaigns

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* 9. Which of the below metrics would executives not necessarily care about in their role?

Click-through Rate

Member Lifetime Value (MLV)

Return on Investment (ROI)

Customer Lifetime Value (CLV)

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* 10. Select all that are true when it comes to engagement and HubSpot.

HubSpot encourages you to send a scattershot of communications to contacts regardless of their consent or engagement indicators.

HubSpot has it's own engagement management threshold baked into the platform.

Through HubSpot, you have the ability to suppress the unengaged to protect the experience of your customers and members.

HubSpot's lead scoring system only helps with prospects, not members.

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* 11. Please enter your contact info so that you get your course completion email.

Name

Email Address