ESPORTS AND GAMING CENTER: MARKET SURVEY

What's this? A survey about supporting Kiwis who love video games!?

You don't know us, but we want to build an Esports and Gaming Center in central Auckland (close to Britomart and Spark Arena), about a ten minute walk from the university precinct. The Center will be equipped with over one hundred high-end gaming setups all equipped with professional level esports tested gear. We will focus on growing New Zealand's esports community and gaming culture, with social and competitive events in popular esport titles, training workshops, coaching and much more.

We want to create a relaxed environment with seating for both spectators and players. The players seating will be arranged with a focus on team play.  It's not just about players though, the Center will also feature a permanent stage which will host professional tournaments by the best in Oceania, broadcast by our in-house production crew. 

The Center plans to offer membership subscriptions, just like a gym membership. Members can pay a peak or off-peak monthly subscription to get access to equipment, classes, events, discounted activities, merchandise, etc. However casual rates (pay-as-you-go, like a standard net cafe) would also be available.

To achieve all this we need your help to get it right. Please fill out the quick survey below to help us build you the perfect gaming venue and experience!

We can't thank you enough for your feedback and as a token of our appreciation one respondent will win a free gaming headset or mouse of their choice up to the value of $150.00. The winner will be drawn at the end of February 2018. 

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* 1. What is your first reaction to the Esports and Gaming Center?

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* 2. How innovative is the Center idea?

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* 3. When you think about the Center, do you think of it as something that you need (use) or don’t need (won't use)?

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* 4. The Center is considering various features. On a scale from 1 (not at all relevant) to 7 (extremely relevant), please rate how relevant each Center feature is to you.

  1-Not at all relevant 2 3 4 5 6 7-Extremely relevant
Permanent stage for live esports finals
Membership (monthly) pricing model
Bar serving alcohol
24/7 access
Location
Pay-as-you-go pricing
High performance gaming computers
TV's featuring esports streams
Merchandising for sale
Hot food available
Relaxed comfortable atmosphere

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* 5. The new Esports and Gaming Center is considering offering various activities. On a scale of 1 (not at all relevant) to 7 (extremely relevant), please rate how relevant each activity is to you.

  1-Not at all relevant 2 3 4 5 6 7-Extremely relevant
Gaming movie nights
Professional coaching
LoL socials
Connecting esports players and teams
Showcase international gaming professionals
Quiz nights
Fireside gatherings
Esports team support: finding, building, management, sponsorship
Horror gaming nights
PUBG throwdowns
Commentator training
Skills workshops 
Esports show matches
Esports viewing parties
Regular tournaments

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* 6. What platforms would you want represented at the Esports and Gaming Center.

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* 7. What games do you play? 

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* 8. Which four items do you feel would be most important to discount as a benefit of a monthly membership? Tick just four.

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* 9. How much would be a fair price to pay for a monthly subscription with 24/7 access and benefits?

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* 10. On a scale of 1 (not at all convenient) to 10 (very convenient) is the proposed Esports and Gaming Center location (near Britomart and Spark Arena) convenient for you?

0 10
i We adjusted the number you entered based on the slider’s scale.

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* 11. Please name the area that you would most desire the Center to be located.

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* 12. Based on the knowledge of the proposed location and the price being reasonable, how likely is it that you would you regularly visit the Esports and Gaming Center?

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* 13. Based on the knowledge of the proposed location how likely are you to replace your current gaming venue (e.g. net cafe) with the new Esports and Gaming Center?

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* 14. How many hours do you spend gaming per week?

0 Hours per week 56
i We adjusted the number you entered based on the slider’s scale.

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* 15. How many hours would you spend gaming at the new Esports and Gaming Center per week?

0 Hours per week 56
i We adjusted the number you entered based on the slider’s scale.

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* 16. Do you currently use a gaming venue?

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* 17. How many hours do you spend in gaming venues (e.g. net cafe) per week?

0 Hours per week 56
i We adjusted the number you entered based on the slider’s scale.

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* 18. What is your gender?

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* 19. Which of these describes you best?

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* 20. What is your age?

0 60
i We adjusted the number you entered based on the slider’s scale.

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* 21. Do you think we need more gaming events in New Zealand?

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* 22. Have you ever formed or played in a competitive team or event?

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* 23. Are you interested in playing in a competitive team or event?

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* 24. Ever been to a gaming related event?

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* 25. What do you think is most appealing about the proposed Esports and Gaming Center?

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* 26. Is there anything in this survey about the proposed Esports and Gaming Center that you don't like the sound of?

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* 27. What do you think the proposed Esports and Gaming Center needs to get right in order to be successful?

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* 28. What's your email? We need to know this if you want to enter the draw for the gaming headphones or mouse.

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* 29. Can we use your email to keep you informed of our plans for the Esports and Gaming Center?

T