Employer Attributes Survey

We want to know what you are looking for in an employer, what is important to you and what doesn't matter. What makes you pick one job over another? This quick survey asks you to rank 38 attributes on a scale of important to not important and in-between.

	Not Important	Indifferent	Somewhat Important	Very Important
Organization Size	Organization Size Not Important	Organization Size Indifferent	Organization Size Somewhat Important	Organization Size Very Important
Product Brand	Product Brand Not Important	Product Brand Indifferent	Product Brand Somewhat Important	Product Brand Very Important
Market Position	Market Position Not Important	Market Position Indifferent	Market Position Somewhat Important	Market Position Very Important
Technology Level	Technology Level Not Important	Technology Level Indifferent	Technology Level Somewhat Important	Technology Level Very Important
Product Quality	Product Quality Not Important	Product Quality Indifferent	Product Quality Somewhat Important	Product Quality Very Important
Customer Reputation	Customer Reputation Not Important	Customer Reputation Indifferent	Customer Reputation Somewhat Important	Customer Reputation Very Important
Industry	Industry Not Important	Industry Indifferent	Industry Somewhat Important	Industry Very Important
Job Impact	Job Impact Not Important	Job Impact Indifferent	Job Impact Somewhat Important	Job Impact Very Important
Development Opportunity	Development Opportunity Not Important	Development Opportunity Indifferent	Development Opportunity Somewhat Important	Development Opportunity Very Important
Ethics	Ethics Not Important	Ethics Indifferent	Ethics Somewhat Important	Ethics Very Important
Senior Leadership Reputation	Senior Leadership Reputation Not Important	Senior Leadership Reputation Indifferent	Senior Leadership Reputation Somewhat Important	Senior Leadership Reputation Very Important
Compensation	Compensation Not Important	Compensation Indifferent	Compensation Somewhat Important	Compensation Very Important
People Management	People Management Not Important	People Management Indifferent	People Management Somewhat Important	People Management Very Important
Meritocrary	Meritocrary Not Important	Meritocrary Indifferent	Meritocrary Somewhat Important	Meritocrary Very Important
Coworker Quality	Coworker Quality Not Important	Coworker Quality Indifferent	Coworker Quality Somewhat Important	Coworker Quality Very Important
Health Benefits	Health Benefits Not Important	Health Benefits Indifferent	Health Benefits Somewhat Important	Health Benefits Very Important
Manager Quality	Manager Quality Not Important	Manager Quality Indifferent	Manager Quality Somewhat Important	Manager Quality Very Important
Respect	Respect Not Important	Respect Indifferent	Respect Somewhat Important	Respect Very Important
Future Career Opportunity	Future Career Opportunity Not Important	Future Career Opportunity Indifferent	Future Career Opportunity Somewhat Important	Future Career Opportunity Very Important
Job-Interest Alignment	Job-Interest Alignment Not Important	Job-Interest Alignment Indifferent	Job-Interest Alignment Somewhat Important	Job-Interest Alignment Very Important
Innovation	Innovation Not Important	Innovation Indifferent	Innovation Somewhat Important	Innovation Very Important
Social Responsibility	Social Responsibility Not Important	Social Responsibility Indifferent	Social Responsibility Somewhat Important	Social Responsibility Very Important
Stability	Stability Not Important	Stability Indifferent	Stability Somewhat Important	Stability Very Important
Collegial Work Environment	Collegial Work Environment Not Important	Collegial Work Environment Indifferent	Collegial Work Environment Somewhat Important	Collegial Work Environment Very Important
Retirement Benefits	Retirement Benefits Not Important	Retirement Benefits Indifferent	Retirement Benefits Somewhat Important	Retirement Benefits Very Important
Camaraderie	Camaraderie Not Important	Camaraderie Indifferent	Camaraderie Somewhat Important	Camaraderie Very Important
Environmental Responsibility	Environmental Responsibility Not Important	Environmental Responsibility Indifferent	Environmental Responsibility Somewhat Important	Environmental Responsibility Very Important
Diversity	Diversity Not Important	Diversity Indifferent	Diversity Somewhat Important	Diversity Very Important
Organization Growth Rate	Organization Growth Rate Not Important	Organization Growth Rate Indifferent	Organization Growth Rate Somewhat Important	Organization Growth Rate Very Important
Vacation	Vacation Not Important	Vacation Indifferent	Vacation Somewhat Important	Vacation Very Important
"Great Employer" Recognition	"Great Employer" Recognition Not Important	"Great Employer" Recognition Indifferent	"Great Employer" Recognition Somewhat Important	"Great Employer" Recognition Very Important
Recognition	Recognition Not Important	Recognition Indifferent	Recognition Somewhat Important	Recognition Very Important
Location	Location Not Important	Location Indifferent	Location Somewhat Important	Location Very Important
Risk Taking	Risk Taking Not Important	Risk Taking Indifferent	Risk Taking Somewhat Important	Risk Taking Very Important
Business Travel	Business Travel Not Important	Business Travel Indifferent	Business Travel Somewhat Important	Business Travel Very Important
Work-Life Balance	Work-Life Balance Not Important	Work-Life Balance Indifferent	Work-Life Balance Somewhat Important	Work-Life Balance Very Important
Informal Environment	Informal Environment Not Important	Informal Environment Indifferent	Informal Environment Somewhat Important	Informal Environment Very Important
Empowerment	Empowerment Not Important	Empowerment Indifferent	Empowerment Somewhat Important	Empowerment Very Important

Not Important

Indifferent

Somewhat Important

Very Important

Organization Size

Organization Size Not Important

Organization Size Indifferent

Organization Size Somewhat Important

Organization Size Very Important

Product Brand

Product Brand Not Important

Product Brand Indifferent

Product Brand Somewhat Important

Product Brand Very Important

Market Position

Market Position Not Important

Market Position Indifferent

Market Position Somewhat Important

Market Position Very Important

Technology Level

Technology Level Not Important

Technology Level Indifferent

Technology Level Somewhat Important

Technology Level Very Important

Product Quality

Product Quality Not Important

Product Quality Indifferent

Product Quality Somewhat Important

Product Quality Very Important

Customer Reputation

Customer Reputation Not Important

Customer Reputation Indifferent

Customer Reputation Somewhat Important

Customer Reputation Very Important

Industry

Industry Not Important

Industry Indifferent

Industry Somewhat Important

Industry Very Important

Job Impact

Job Impact Not Important

Job Impact Indifferent

Job Impact Somewhat Important

Job Impact Very Important

Development Opportunity

Development Opportunity Not Important

Development Opportunity Indifferent

Development Opportunity Somewhat Important

Development Opportunity Very Important

Ethics

Ethics Not Important

Ethics Indifferent

Ethics Somewhat Important

Ethics Very Important

Senior Leadership Reputation

Senior Leadership Reputation Not Important

Senior Leadership Reputation Indifferent

Senior Leadership Reputation Somewhat Important

Senior Leadership Reputation Very Important

Compensation

Compensation Not Important

Compensation Indifferent

Compensation Somewhat Important

Compensation Very Important

People Management

People Management Not Important

People Management Indifferent

People Management Somewhat Important

People Management Very Important

Meritocrary

Meritocrary Not Important

Meritocrary Indifferent

Meritocrary Somewhat Important

Meritocrary Very Important

Coworker Quality

Coworker Quality Not Important

Coworker Quality Indifferent

Coworker Quality Somewhat Important

Coworker Quality Very Important

Health Benefits

Health Benefits Not Important

Health Benefits Indifferent

Health Benefits Somewhat Important

Health Benefits Very Important

Manager Quality

Manager Quality Not Important

Manager Quality Indifferent

Manager Quality Somewhat Important

Manager Quality Very Important

Respect

Respect Not Important

Respect Indifferent

Respect Somewhat Important

Respect Very Important

Future Career Opportunity

Future Career Opportunity Not Important

Future Career Opportunity Indifferent

Future Career Opportunity Somewhat Important

Future Career Opportunity Very Important

Job-Interest Alignment

Job-Interest Alignment Not Important

Job-Interest Alignment Indifferent

Job-Interest Alignment Somewhat Important

Job-Interest Alignment Very Important

Innovation

Innovation Not Important

Innovation Indifferent

Innovation Somewhat Important

Innovation Very Important

Social Responsibility

Social Responsibility Not Important

Social Responsibility Indifferent

Social Responsibility Somewhat Important

Social Responsibility Very Important

Stability

Stability Not Important

Stability Indifferent

Stability Somewhat Important

Stability Very Important

Collegial Work Environment

Collegial Work Environment Not Important

Collegial Work Environment Indifferent

Collegial Work Environment Somewhat Important

Collegial Work Environment Very Important

Retirement Benefits

Retirement Benefits Not Important

Retirement Benefits Indifferent

Retirement Benefits Somewhat Important

Retirement Benefits Very Important

Camaraderie

Camaraderie Not Important

Camaraderie Indifferent

Camaraderie Somewhat Important

Camaraderie Very Important

Environmental Responsibility

Environmental Responsibility Not Important

Environmental Responsibility Indifferent

Environmental Responsibility Somewhat Important

Environmental Responsibility Very Important

Diversity

Diversity Not Important

Diversity Indifferent

Diversity Somewhat Important

Diversity Very Important

Organization Growth Rate

Organization Growth Rate Not Important

Organization Growth Rate Indifferent

Organization Growth Rate Somewhat Important

Organization Growth Rate Very Important

Vacation

Vacation Not Important

Vacation Indifferent

Vacation Somewhat Important

Vacation Very Important

"Great Employer" Recognition

"Great Employer" Recognition Not Important

"Great Employer" Recognition Indifferent

"Great Employer" Recognition Somewhat Important

"Great Employer" Recognition Very Important

Recognition

Recognition Not Important

Recognition Indifferent

Recognition Somewhat Important

Recognition Very Important

Location

Location Not Important

Location Indifferent

Location Somewhat Important

Location Very Important

Risk Taking

Risk Taking Not Important

Risk Taking Indifferent

Risk Taking Somewhat Important

Risk Taking Very Important

Business Travel

Business Travel Not Important

Business Travel Indifferent

Business Travel Somewhat Important

Business Travel Very Important

Work-Life Balance

Work-Life Balance Not Important

Work-Life Balance Indifferent

Work-Life Balance Somewhat Important

Work-Life Balance Very Important

Informal Environment

Informal Environment Not Important

Informal Environment Indifferent

Informal Environment Somewhat Important

Informal Environment Very Important

Empowerment

Empowerment Not Important

Empowerment Indifferent

Empowerment Somewhat Important

Empowerment Very Important

Employer Attributes

What are you looking for in an Employer?

Question Title

* 1. On a scale of 1 (Not Important) to 5 (very Important) please rate the importance of the following attributes when choosing an employer.