Given the recent JWT scandal and the ensuing discussion that has emerged about women in advertising, we are excited to give you a unique chance to share what agency life is really like without naming names or fear of recrimination.
Inspired by the “Elephant in the Valley” survey, which launched in the wake of the Ellen Pao trial to uncover the prevalence of sexism and gender bias in Silicon Valley, the 3% team has partnered with Michele Madansky, the researcher who conducted the original study. Together, we modified the original questionnaire to make it more relevant to the advertising industry. By keeping many of the questions identical, the 3% Movement team will be able to conduct a side-by-side comparison of the tech and ad industries and will be able to create more transparency about bias in the agency world.
Please take time to fill it out and share this link with your female ad colleagues. Together, we’ll be able to move beyond speculation and anecdotal ideas to data-driven information which will help ensure more transparency in the advertising industry.
Thanks for participating!
Kat Gordon, Chief Executive Officer and Founder, The 3% Movement
Lisen Stromberg, Chief Operating Officer, The 3% Movement
Erin Carpenter, Chief Knowledge Officer, The 3% Movement
Michele Madansky, PhD, Michele Madansky Consulting
