Skip to content

Manufacturer & Rep Collaborative Planning

To optimize performance, manufacturers and independent manufacturer representatives should locally collaborate on distribution strategies, business planning, marketing planning and goal settings.

We're defining "collaboration" as mutual planning with input from the field, not strictly "top-down."

Please share your input to these 6 questions. All input is confidential and, upon completion, you'll be able to instantly see overall results.

Overall results will be shared in a future article.
1.Are you a manufacturer rep or a manufacturer?(Required.)
2.Do you conduct annual planning with your manufacturer?(Required.)
3.If you answered "yes", are these plans developed by mutual accord, or are the goals top-down?
4.How frequently do you review the plans?(Required.)
5.If you are a rep, approximately what percentage of your manufacturers take your input into account when setting goals or making plans?
6.What percentage of your manufacturers first ask what your plans are for your agency in the coming year?