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Cross Border eCommerce Survey 2.0
1.
What is the name of your organization?
2.
What is your main area of focus within your organization?
eCommerce
Technology
Operations/Logistics
Finance
Marketing
Other (please specify)
3.
What products does your company (primarily) sell online?
Clothes, shoes, accessories, or jewelry
Electronic equipment and household appliances (incl. computer, phone, camera)
Cosmetics, personal care, medicines etc.
Other (please specify)
4.
To what extent is the content of your product catalog, and payments page, translated for local markets (tick where appropriate)
Fully translated
Partially translated product catalog and checkout
Not translated - English language only
5.
To what extent do you offer local payment methods to your international shoppers (tick where appropriate)?
Credit and debit card only
Credit, debit card, AMEX and Paypal
Credit, debit card, AMEX, Paypal, plus alternative payment methods e.g. Alipay, Sofort, Klarna etc
6.
What are your current and planned channels to reach international shoppers in overseas markets (tick where appropriate)?
Current
Planned
Decided against
Own website (Direct to consumer)
Current
Planned
Decided against
Marketplaces (eBay, Amazon, T-Mall)
Current
Planned
Decided against
Distributors/Franchises
Current
Planned
Decided against
Brick & mortar Stores
Current
Planned
Decided against
7.
How challenging do you find the following issues, in growing online sales in international markets?
Not a challenge
Slightly challenging
Somewhat challenging
Very challenging
Speed
of launching online stores in new markets
Not a challenge
Slightly challenging
Somewhat challenging
Very challenging
Localized digital marketing
and new customer acquisition strategies
Not a challenge
Slightly challenging
Somewhat challenging
Very challenging
Merchandising
online stores to match local buying patterns
Not a challenge
Slightly challenging
Somewhat challenging
Very challenging
Blending online/offline
experience, to better deliver a 360° customer experience
Not a challenge
Slightly challenging
Somewhat challenging
Very challenging
Providing
local payment)
methods (eg Sofort, iDEAL, Cash on Delivery
Not a challenge
Slightly challenging
Somewhat challenging
Very challenging
Managing
online fraud
and fraud-related chargebacks
Not a challenge
Slightly challenging
Somewhat challenging
Very challenging
Calculating
local Duties & Taxes
to provide the shopper with a fully landed localised cost
Not a challenge
Slightly challenging
Somewhat challenging
Very challenging
Providing shoppers with
local pricing
and local currency
Not a challenge
Slightly challenging
Somewhat challenging
Very challenging
Providing
delivery options
to match local shopper expectations
Not a challenge
Slightly challenging
Somewhat challenging
Very challenging
8.
Which emerging technologies would you consider adding to your business to improve the shopping experience for your international shoppers? (tick as appropriate)
Buy online / Pick up instore
Buy online / Return instore
90 minute or timed delivery for online purchases using local store inventory
Drone delivery
The facility to browse and purchase items on your social platform
Machine learning / Artificial intelligence to manage your merchandising
Chatbots for your customer support
Gamification of your checkout
Home try-on service - Shopper hands back to carrier what they don't want to buy
Virtual Reality (VR) for online shopping to replicate instore experiences and product selection
9.
How do you currently measure your online customer experience? (e.g. Net Promoter Score)
10.
What are the top three things you would change to improve the shopping experience for your cross border shoppers?
11.
From time to time we will look for opinions and feedback from our subscriber list. Please tick the box below to let us know if you wish to participate in future market research
Yes, I am happy to participate in future market research undertaken by eShopWorld
No, I only wish to participate in this survey
