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* 1. Have you heard about the East Side Club on Monona Drive?

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* 2. Do you know the East Side Club is a club that anyone can join?

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* 3. What lakefront social venues do you visit?

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* 4. What other type of organization do you feel is most similar to the East Side Club (ESC)?

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* 5. What organizations or clubs are you a member of?

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* 6. How would you compare the ESC to other Madison area lakefront locations?

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* 7. What benefits would attract you to become a member? (drink discounts, distinguished speaker's series, etc.)

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* 8. How can the East Side Club attract more bar patrons?

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* 9. Would you rent the East Side Club for an event?

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* 10. What do you see as the East Side Club's biggest challenge?

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* 11. How can the ESC become a more desirable destination?

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