The English Riviera Business Improvement District (ERBID1) came into being in January 2017 for its first 5-year term. Working on behalf of the 1,200+ eligible Tourism and Hospitality Businesses, the ERBID’s primary purpose is to fund ongoing, professionally coordinated, Destination Marketing activities to attract more visitors – all year round.

Operated by the English Riviera BID Company with a Board of Directors (drawn from local business representatives who work on a voluntary basis) ERBID1 has been driven by the private sector, with the belief that local businesses, working together, will have a more influential voice in shaping the future of our destination.

£500,000 per annum is currently collected in ERBID Levy and this funds the Destination Marketing activity that you have requested, including National Advertising. 

BIDs are required to vote every 5 years to renew their mandate. ERBID1 will come to the end of its term on 31 December 2021 unless the majority of businesses vote YES to continue it for another 5 years. If it comes to an end all current activity, including National and Regional Advertising, the operation of the English Riviera website and English Riviera Visitor Information Service will stop.

With the investment and rejuvenation that we are all seeing around us, a joint commitment for the need for ERBID2, is vital. The English Riviera’s Tourism and Hospitality industry is a pivotal part of the economy, providing thousands of livelihoods and we are all dependent on the 4.7 million visitors we attract each year.

To secure ERBID2 we need to stage a renewal ballot in June 2021 and produce a new 5-year Business Plan on which eligible businesses will vote on. This First Draft of the ERBID2 Business Plan will form the basis of our consultation with you and is available on our website and you should also receive a hard copy. Your feedback will then influence the content of the Final ERBID2 Business Plan, on which eligible businesses will vote.

In the wake of COVID-19 and with our business environments ever more fragile, continuing to work in partnership, supporting one another and promoting the English Riviera brand professionally remains absolutely vital.

As an eligible business please take the time to read the Business Plan  Consultation Document which has been sent to you and then complete this short survey. If you have not received the Business Plan Consultation Document by post or email then please contact us at

All responses will be treated in the strictest of confidence

The closing date is 30 April 2021

Copyright: Mosaic Futures Ltd 2021