Downtown Holiday Events - 2011

Green Friday - Friday, Dec. 2

The Downtown Management Board (DMB) is inviting downtown East Lansing merchants to take a few moments to share their thoughts about this year's holiday promotional weekend in downtown East Lansing. The DMB will use the data to guide next year's festivities.

The 2011 holiday promotional weekend included Green Friday on Friday, Dec. 2, which served as East Lansing's version of the popular day-after-Thanksgiving black Friday sales. It also included Winter Glow on Saturday, Dec. 3, which featured winter-inspired activities, merchant activities, restaurant specials and lighting of luminaries.

GREEN FRIDAY - PAGE 1 (continue to page 2 to give feedback for Winter Glow)

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* 1. Which business are you representing?

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* 2. Did your business participate in Green Friday?

Yes

No

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* 3. Did you experience additional foot traffic and/or sales that day (regardless if you participated officially or not)?

Yes

No

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* 4. Do you think the shopping promotion should be held on:

Black Friday

Small Business Saturday (the Saturday after Thanksgiving)

First Friday of December (as held in 2011)

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* 5. How do you feel your customers heard about the event

Poster

LSJ advertisement insert

Facebook

Twitter

Website

newspaper articles

internal business promotions

E-newsletters

Question Title

* 1. Which business are you representing?

Question Title

* 2. Did your business participate in Green Friday?

Question Title

* 3. Did you experience additional foot traffic and/or sales that day (regardless if you participated officially or not)?

Question Title

* 4. Do you think the shopping promotion should be held on:

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* 5. How do you feel your customers heard about the event

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* 6. Do you have any additional comments or suggestions for Green Friday?