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Agri-Tourism Sector

The Agri-Tourism Industry is extremely important for both community-building and tourism.  Durham Tourism recognizes the role you play in supporting vibrant communities and creating destinations.  In collaboration with these stakeholders across the region and our municipal partners, we are developing a tourism strategy that accurately captures the strengths of the region.

We want your voice heard and thank you in advance for taking the time to complete this short survey!

PROCESS:
The development of a 2020-2024 Durham Tourism Strategic Plan will provide a unified road map for coordinated tourism growth and success in the Region. The strategy development must begin with our stakeholders.

The end result will be a relevant, usable and implementable tourism strategy that will have achievable action items to enhance and elevate tourism in Durham Region.

 

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* 1. Contact Info

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* 2. Do you currently have an online business or organization profile?
*Please share your web links with us

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* 3. Do you currently have an online business profile at durhamtourism.ca ?

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* 4. What type of agri-tourism experience are you offering to your visitors? (select all that apply)

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* 5. Where are your visitors coming from?

  Percentage of 'Locals' vs 'Tourists' Where are they coming from?
Percentage of visitors of local origin
(travelled less than 40 km to visit our location)
Percentage of visiting tourists
(travelled greater than 40 km to visit our location)

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* 6. What is the general breakdown of your overall visitor mix?

  Percentage of Visitor Mix
Adult Male
Adult Female
Adult Self-Identified
Teens 
Children (under 13)

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* 7. Generally, what percent of your total visitors fall into these age categories?
*Select your top 3

  Percentage By Age Category
Under 18
Ages 18-24
Ages 25-34
Ages 35-44
Ages 45-54
Ages 55-64
Ages 65+

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* 8. Which demographic of visitor currently visits your location?
*Select your top 3

  Percentage of Annual Attendance Estimate Annual Attendance (if known)
Single Youth / Students aged 18-34
Young Couples under 40 without children
Young families (aged 18-35) with Kids
Families- Couples (35-50) with Children
Couple above 40 vacationing without Children
Couples nearing Retirement (55+)
Retirees (aged 55+)
Nature Lovers (including families with kids)
Single Travellers aged 35+
Sports Enthusiasts

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* 9. What motivates your visitor to travel?
Optional: Check the 2nd column if you would like to target more of this traveller type

  % of Current  Yes, I Would Like To Attract More of This Traveller Type
The Fully Independent Travel (Leisure) 
Business Events and Travel
Visiting Friends and Relatives (VFR). This includes wedding travel
Sport Tourism
Group Travel 

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* 10. Do you currently collect annual visitation stats and/or postal codes?

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* 11. Please allocate a percentage of your visitation according to the seasons.

  Percentage
Summer
Fall 
Winter
Spring

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* 12. In your opinion, what opportunities exist to grow tourism in your sector?
*Select all that apply

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* 13. From these opportunities, please rank your top 5 in order of importance?
* Number '1' being most important

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* 14. Do you currently work with other local businesses to collectively help grow visitation?

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* 15. Do you attend trade shows, industry conferences, consumer shows, and/or business events?

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* 16. If yes, would you be willing to bring Durham Tourism collateral to the show? E.g. Visitor Guides, Maps, etc

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* 17. Would your business be interested in hosting motorcoach and group travel?

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* 18. How does your organization measure success? 
Check all that apply

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* 19. Would you be interested in attending a 1-hour focus session with Durham Tourism to contribute ideas to the development of a 4-Year Tourism Strategy?

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* 20. If you have answered yes to the question above, please confirm that Durham Tourism may contact you via email to introduce this project.

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