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Downtown Longfellow Launch Survey - For Businesses

Program Overview
Downtown Longfellow (the commercial area around on Lake St. and Minnehaha Ave) is home to thriving small businesses, community organizations, cultural institutions, and gathering spaces that make our neighborhood unique.

At the same time, the area faces ongoing challenges including litter, vacant storefronts, public safety concerns, and other issues that impact how people experience the district. These challenges affect residents, visitors, and businesses alike.

Many of these issues occur in the spaces between businesses, organizations, and public facilities.

In response, this summer several organizations have come together to implement a clean, safe, and active ambassador program that will include:
  • 7 days a week of Clean and Safe Ambassadors
  • Additional daily amenities in the Campo Plaza
  • New marketing efforts for businesses under the Downtown Longfellow Brand
We want your input on shaping this effort to make sure it benefits the businesses to the maximum extent possible. Thank you for your time!

Partner orgs: Longfellow Business Association, Lake Street Council, Reema Health, Bokers, Two Betty's, Minneapolis Foundation, Hit the Paint Hard Youth Services, and The Musicant Group
Current Business Conditions
1.On a scale of 1–5, how safe do you think your current or potential customers feel in the Downtown Longfellow area (between May and June)? 1 = Very unsafe → 5 = Very safe
2.Have any customers expressed reluctance to visit due to safety concerns?
3.Have any employees quit or expressed reluctance to work certain shifts due to safety concerns?
Marketing Participation
4.Would you like to have your business or organization featured in a social media post this summer?
5.Marketing: What parts of your business or organization would you like to have highlighted via marketing efforts?
6.Brand Kit: please provide links to your logo and preferred photos for social media
7.Events: please provide links and/or descriptions to any upcoming events we can promote
Contact Info: Required for any marketing support
Would you like your business featured as part of our social media, e-mail promotion, and PR efforts this summer? Please add your information below. We'll follow up in the coming weeks on next steps.
8.Name (First & Last):
9.Business or Organizational Name:
10.Role Within Business/Organization:
11.Email
12.Phone number
13.Phone number
14.Please upload preferred marketing assets: logo and photos we should use.
No file chosen
15.Please list the links to the instagram, facebook, and/or tik tok channels you use for your business
Business Environment
16.What are the top three things that, if they were occurring more, would most support your business?
17.Describe your most important customers, using any combination of relevant traits (i.e. age, family type, geography, type of work, seasonality, etc.):
18.Anything we should know that we did not ask?