Do-Dah Parade started in 1984, when WKMI organizers designed the parade as a way for companies and organizations to provide unique entertainment through a parody. It was patterned after the Pasadena, California Parade called Doo Dah. The purpose remains the same – create a parade that celebrates decorations and costumes that follow a theme or a parody (satire - think Saturday Night Live). The parade has a long standing tradition of allowing businesses and nonprofits to use the streets to promote the personality of their company in a fun and a little unorthodoxed way. Maybe a better description would be a zooy outrageous costume parade. Each year, participants are challenged to reinvigorate the meaning of “Do-Dah” (a parody based on a spoof or a satire of a person, place, event or thing).
The theme for this year is "Follow The Yellow brick Road". We encourage you to shamelessly promote your business.
The Parade is Saturday, June 5. The entrance fee is $50. And, after May 31, the price is $75.