Do-Dah Parade started in 1984, when WKMI organizers designed the parade as a way for companies and organizations to provide unique entertainment through a parody. It was patterned after the Pasadena, California Parade called Doo Dah. The purpose remains the same – create a parade that celebrates decorations and costumes that follow a theme or a parody (satire - think Saturday Night Live). The parade has a long standing tradition of allowing businesses and nonprofits to use the streets to promote the personality of their company in a fun and a slightly unorthodox way. Maybe a better description would be a laughable outrageous costume parade. Each year, participants are challenged to reinvigorate the meaning of “Do-Dah” (a parody based on a spoof or a satire of a person, place, event or thing).
The theme for this year is "Where is the Zoo".
We encourage you to shamelessly promote your business.
The Parade is Saturday, June 4th. The entrance fee is $50 for non-profits and $75 for for-profits.
And, after May 18, the price increases.
Please make sure to download a copy of the original application that
includes instructions, guidelines, important things to know, and deadlines.