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The State & Future of Digital Marketing
We will return analysis from across the industry in exchange for your confidential perspective.
After answering these questions, we will analyze the results and provide you with a valuable guide on the future of digital marketing.
You and Your Marketing
1.
What is your current position?
CEO or Business Owner
CMO or VP of Marketing
Marketing Director
Marketing Manager
I'm not involved in marketing
Other:
2.
What type of organization are you (select all that apply)?
B2C (Business to Consumer)
B2B (Business to Business)
B2G (Business to Government)
Marketing MaG2C (Government to Consumer)
Non-Profit
Other (please specify):
3.
What is your annual marketing budget?
Under 100k
$100,000-$250,000
$250,000-$500,000
$500k-$1M
$1M or more
Unsure
4.
Do your sales and marketing teams have separate budgets?
Yes
No
Unsure
5.
Do you have a dedicated digital marketing team and if so, how many people are in it?
None
Dedicated
1
2-4
5-10
11+
6.
Does your company engage digital agencies or handle all marketing in-house?
Ad hoc use of agency
We use freelancers and contractors as needed
Agency handles all digital marketing efforts
All digital marketing is handled in-house
7.
Does your company outsource to agencies or contractors any of the following
(Check all that apply)
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Website Design
Website Maintenance/Hosting
Mobile App Development
ASO (App Store Optimization)
Other:
Your Strategic Challenges
8.
Do you have a defined overall marketing strategy?
(not just a digital marketing strategy)
Yes
No
Unsure
9.
Do you have a defined digital marketing strategy?
Yes, we have a defined digital marketing strategy
No digital marketing strategy but we do use digital marketing channels and tactics e.g., Google Ads, email marketing, content marketing, etc.
No, and we do not use digital channels
10.
Is your digital marketing integrated into your overall marketing strategy?
Yes
No
Unsure
No digital strategy
11.
Is your digital marketing team achieving targeted goals?
Unsure
Underperforming
Meeting goals
Exceeding goals
No digital team
No goals were defined
12.
Do you have defined/discretionary budgets for the following?
(Check all that apply)
Customer acquisition
Conversion
Retention
Service & Support
No defined digital marketing budget
13.
Have you targeted your market by digital channels?
(Paid, SEO, Social, etc.)
Yes
No
Unsure
Your Tactical Challenges
14.
Which digital marketing disciplines have you used in the last 12 months?
(Check all that apply)
Marketing Automation
Email Marketing (if separate from Marketing Automation)
Search Engine Optimization (SEO)
eCommerce Optimization (e.g. Amazon, Walmart)
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic and Community Building)
Influencer Marketing
Sentiment Analysis
Reputation Management
ASO (App Store Optimization)
Other (please specify)
15.
Where have you had the most success in 2023?
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Other:
16.
Where have you had the least success in 2023?
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Other:
Your Digital Marketing Budgeting
17.
Do you plan to increase or decrease your digital marketing budget in 2024?
We plan to increase our annual overall digital marketing spend
We plan to keep our annual overall digital marketing spend as-is
We plan to decrease our annual overall digital marketing spend
We do not have a dedicated digital marketing budget
18.
Have economic concerns affected your digital marketing budget in 2023?
We have spent less because of economic concerns
We have spent a similar amount as in previous years
We have increased our spending this year because of economic concerns
We have increased our spending this year despite economic concerns
19.
Where do you plan to decrease spending in 2024?
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Website Design
Website Maintenance/Hosting
Mobile App Development
ASO (App Store Optimization)
Unsure
We don't plan any cuts in our 2024 digital marketing budget
Other:
20.
Where do you plan to increase spending in 2024?
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Website Design
Website Maintenance/Hosting
Mobile App Development
ASO (App Store Optimization)
Unsure
We don't plan any growth in our 2024 digital marketing budget
Other:
21.
Do you expect changes in consumer privacy regulations (e.g., GDPR, CCPA) to influence your marketing strategies in 2024?
Yes
No
Maybe
Unsure
Your Digital Marketing Future
22.
What do you feel are your major challenges heading into 2024? (check all that apply)
Generating qualified website traffic
Positive online customer experience
Qualified leads from website
Tracking conversions
Tracking leads
Forecasting or clear visibility into pipeline
Other:
23.
Where do you plan to utilize AI in 2024 (select all that apply)?
Content planning
Content creation
Email marketing
SEO
Chatbots and virtual assistants
Market research
Paid search and social
Lead generation
Other (please specify):
24.
Which digital marketing tactics and channels do you feel your team could benefit from help in understanding or implementing more effectively? (Check all that apply)
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Website Design
Website Maintenance/Hosting
Mobile App Development
ASO (App Store Optimization)
Other (please specify:
25.
Do you plan on using any of the following in 2024?
(check all that apply)
AI or Machine Learning Technologies
Video Marketing
Headless CMS Website
Advertising Technologies
Mobile App Development
App Store Optimization
Other Mobile technologies
Chatbots
Live Chats
Virtual or Augmented Reality (not limited to the Metaverse)
Content Automation
Marketing Automation
Other (please specify:
26.
What is your perspective on the future of traditional advertising channels like TV, radio, and print?
These channels will remain relevant
These channels will become less effective
Unsure
27.
What is your plan for traditional advertising channels like TV, radio, and print in 2024?
We'll continue using a mix of traditional and digital channels
We'll start using a mix of traditional and digital channels
We will not use traditional channels
Unsure
28.
What services do you plan to bring in-house for 2024? (Check all that apply)
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
eCommerce Management & Optimization
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Website Design
Website Maintenance/Hosting
Mobile App Development
ASO (App Store Optimization)
We don’t plan to use any in-house digital marketing services
Unsure
Other (please specify):
29.
What services do you plan to outsource in 2024? (Check all that apply)
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
eCommerce Management & Optimization
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Website Design
Website Maintenance/Hosting
Mobile App Development
ASO (App Store Optimization)
We don’t plan to outsource any digital marketing services
Unsure
Other (please specify):
30.
Please provide your email address if you would like early access to the report.
