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The State & Future of Digital Marketing
In exchange for your confidential perspective we will return analysis from across the industry.
After answering 25 short questions you will be put in the running for great giveaways like one year of marketing automation services—
an $18,000 value!
You and Your Marketing
1.
What is your current position?
CEO or Business Owner
CMO or VP of Marketing
Marketing Director
Marketing Manager
I'm not involved in marketing
Other:
2.
What is your annual marketing budget?
Under 100k
$100,000-$250,000
$250,000-$500,000
$500k-$1M
$1M or more
Unsure
3.
Do your sales and marketing teams have separate budgets?
Yes
No
Unsure
4.
Do you have a dedicated digital marketing team and if so, how many people are in it?
None
Dedicated
1
2-4
5-10
11+
5.
Does your company engage digital agencies or handle all marketing in-house?
Ad hoc use of agency
We use freelancers and contractors as needed
Agency handles all digital marketing efforts
All digital marketing is handled in-house
6.
Does your company outsource to agencies or contractors any of the following
(Check all that apply)
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Website Design
Website Maintenance/Hosting
Mobile App Development
ASO (App Store Optimization)
Other:
7.
What email address shall we send the 2023 digital marketing report (or notification of a giveaway) to?
Your Strategic Challenges
8.
Do you have a defined overall marketing strategy?
(not just a digital marketing strategy)
Yes
No
Unsure
9.
Do you have a defined digital marketing strategy?
Yes, we have a defined digital marketing strategy
No digital marketing strategy but we do use digital marketing channels and tactics e.g., Google Ads, email marketing, content marketing, etc.
No, and we do not use digital channels
10.
Is your digital marketing integrated into your overall marketing strategy?
Yes
No
Unsure
No digital strategy
11.
Is your digital marketing team achieving targeted goals?
Unsure
Underperforming
Meeting goals
Exceeding goals
No digital team
12.
Do you have defined/discretionary budgets for the following?
(Check all that apply)
Customer acquisition
Conversion
Retention
Service & Support
No defined digital marketing budget
13.
Have you targeted your market by digital channels?
(Paid, SEO, Social, etc.)
Yes
No
Unsure
Your Tactical Challenges
14.
Which digital marketing disciplines have you used in the last 12 months?
(Check all that apply)
Marketing Automation
Email Marketing (if separate from Marketing Automation)
Search Engine Optimization (SEO)
eCommerce Optimization (e.g. Amazon, Walmart)
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic and Community Building)
Influencer Marketing
Sentiment Analysis
Reputation Management
ASO (App Store Optimization)
Other (please specify)
15.
Where have you had the most success in 2022?
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Other:
16.
Where have you had the least success in 2022?
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Other:
Your Digital Marketing Budgeting
17.
Do you plan to increase or decrease your digital marketing budget in 2023?
We plan to increase our annual overall digital marketing spend
We plan to keep our annual overall digital marketing spend as-is
We plan to decrease our annual overall digital marketing spend
We do not have a dedicated digital marketing budget
18.
How has the recession affected your digital marketing budget in 2022?
We have spent less because of recession fears
We have spent a similar amount as in previous years
We have increased our spending this year because of recession fears
We have increased our spending this year despite recession fears
19.
Where do you plan to decrease spending in 2023?
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Website Design
Website Maintenance/Hosting
Mobile App Development
ASO (App Store Optimization)
Unsure
We don't plan any cuts in our 2023 digital marketing budget
Other:
20.
Where do you plan to increase spending in 2023?
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Website Design
Website Maintenance/Hosting
Mobile App Development
ASO (App Store Optimization)
Unsure
We don't plan any growth in our 2023 digital marketing budget
Other:
Your Digital Marketing Future
21.
What do you feel are your major challenges heading into 2023? (check all that apply)
Generating qualified website traffic
Positive online customer experience
Qualified leads from website
Tracking conversions
Tracking leads
Forecasting or clear visibility into pipeline
Other:
22.
Which digital marketing tactics and channels do you feel your team could benefit from help in understanding or implementing more effectively? (Check all that apply)
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Website Design
Website Maintenance/Hosting
Mobile App Development
ASO (App Store Optimization)
Other (please specify):
Other:
23.
Do you plan on using any of the following in 2023?
(check all that apply)
Headless CMS Website
Advertising Technologies
Video Marketing
Mobile App Development
App Store Optimization
Other Mobile technologies
Chatbots
Live Chats
AI or Machine Learning Technologies
Virtual or Augmented Reality (not limited to the Metaverse)
Content Automation
Marketing Automation
Other:
24.
What services do you plan to bring in-house for 2023? (Check all that apply)
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
eCommerce Management & Optimization
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Website Design
Website Maintenance/Hosting
Mobile App Development
ASO (App Store Optimization)
We don’t plan to use any in-house digital marketing services
Unsure
Other:
25.
What services do you plan to outsource in 2023? (Check all that apply)
Marketing Automation
Email Marketing (if separate from marketing automation)
SEO
eCommerce Management & Optimization
PPC (Search, Social, Other)
Content Marketing
Social Media Marketing (Organic)
Sentiment Analysis
Reputation Management
Website Design
Website Maintenance/Hosting
Mobile App Development
ASO (App Store Optimization)
We don’t plan to outsource any digital marketing services
Unsure
Other:
