Brand Perception Survey Questions 2025

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* 1. Select your gender

Male

Female

Nonbinary

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* 2. Select your age group

Under 18

18-24

25-34

35-44

45-54

55+

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* 3. Which area of Debswana zones of influence do you reside at?

Boteti Zone

Greater Gaborone Zone

Jwaneng - Mabutsane Zone

Rest of the country

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* 4. What is your relationship with Debswana?

I am a member or the public and resident of Botswana

I am a service provider/business partner to Debswana

I am an employee of Debswana

I am a beneficiary organization of Debswana CSI programmes

I am a media practitioner

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* 5. In one word, what is the first thing that comes to your mind when hearing of the name Debswana?

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* 6. On a scale from 1 (never heard of) to 7 (extremely familiar), please rate how familiar you are with our brand. By familiarity, we mean how often you have come across our brand, as well as how well you know our brand and what it is like.

1. Never heard of

2. Heard of it once or twice

3. Slightly familiar

4. Moderately familiar

5. Familiar

6. Very familiar

7. Extremely familiar

1. Never heard of

2. Heard of it once or twice

3. Slightly familiar

4. Moderately familiar

5. Familiar

6. Very familiar

7. Extremely familiar

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* 7. In one word what makes Debswana stand out from other brands?

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* 8. What 3 key messages do you recall from the communication Debswana has done throughout the year.

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* 9. How often did you see, hear or read about Debswana during 2025?

Everyday

A few times a week

Once a week

A few times a month

Once a month

Less

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* 10. Which of the following communication mediums has been your most preferred channels to hear from Debswana? (Please tick box)

Events/ Activations

Radio

Newspaper/Magazines

Newsletters

Television

Social Media

Website

Stakeholders Meetings (Kgotla, Town Halls, etc.)

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* 11. Rate your overall perception of Debswana in 2025.

Very positive

Positive

Neutral

Negative

Very negative

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* 12. Please rate Debswana on the following attributes?

	Excellent	Good	Fair	Poor	Very poor
Trustworthiness	Trustworthiness Excellent	Trustworthiness Good	Trustworthiness Fair	Trustworthiness Poor	Trustworthiness Very poor
Reliability	Reliability Excellent	Reliability Good	Reliability Fair	Reliability Poor	Reliability Very poor
Responsibility (corporate citizenry)	Responsibility (corporate citizenry) Excellent	Responsibility (corporate citizenry) Good	Responsibility (corporate citizenry) Fair	Responsibility (corporate citizenry) Poor	Responsibility (corporate citizenry) Very poor
Accessibility	Accessibility Excellent	Accessibility Good	Accessibility Fair	Accessibility Poor	Accessibility Very poor

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* 13. For the year 2025, please rate Debswana's performance in the following areas.

	Excellent	Good	Fair	Poor	Very Poor
Stakeholder Engagement	Stakeholder Engagement Excellent	Stakeholder Engagement Good	Stakeholder Engagement Fair	Stakeholder Engagement Poor	Stakeholder Engagement Very Poor
Citizen Economic Empowerment and Enterprise Development	Citizen Economic Empowerment and Enterprise Development Excellent	Citizen Economic Empowerment and Enterprise Development Good	Citizen Economic Empowerment and Enterprise Development Fair	Citizen Economic Empowerment and Enterprise Development Poor	Citizen Economic Empowerment and Enterprise Development Very Poor
Safety Standards	Safety Standards Excellent	Safety Standards Good	Safety Standards Fair	Safety Standards Poor	Safety Standards Very Poor
Social Performance (Community relations, CSI and Sponsorships )	Social Performance (Community relations, CSI and Sponsorships ) Excellent	Social Performance (Community relations, CSI and Sponsorships ) Good	Social Performance (Community relations, CSI and Sponsorships ) Fair	Social Performance (Community relations, CSI and Sponsorships ) Poor	Social Performance (Community relations, CSI and Sponsorships ) Very Poor
Sustainable Development(Environmental conservation and responsible mining)	Sustainable Development(Environmental conservation and responsible mining) Excellent	Sustainable Development(Environmental conservation and responsible mining) Good	Sustainable Development(Environmental conservation and responsible mining) Fair	Sustainable Development(Environmental conservation and responsible mining) Poor	Sustainable Development(Environmental conservation and responsible mining) Very Poor
Employee relations	Employee relations Excellent	Employee relations Good	Employee relations Fair	Employee relations Poor	Employee relations Very Poor

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* 14. In your view, how would you rate Debswana's socioeconomic participation/contribution to social and economic landscape of Botswana?
(1 Being not effective at all - 5 Being Extremely Effective)

Brand Perception Survey Questions 2025

Question Title

* 1. Select your gender

Question Title

* 2. Select your age group

Question Title

* 3. Which area of Debswana zones of influence do you reside at?

Question Title

* 4. What is your relationship with Debswana?

Question Title

* 5. In one word, what is the first thing that comes to your mind when hearing of the name Debswana?

Question Title

* 6. On a scale from 1 (never heard of) to 7 (extremely familiar), please rate how familiar you are with our brand. By familiarity, we mean how often you have come across our brand, as well as how well you know our brand and what it is like.

Question Title

* 7. In one word what makes Debswana stand out from other brands?

Question Title

* 8. What 3 key messages do you recall from the communication Debswana has done throughout the year.

Question Title

* 9. How often did you see, hear or read about Debswana during 2025?

Question Title

* 10. Which of the following communication mediums has been your most preferred channels to hear from Debswana? (Please tick box)

Question Title

* 11. Rate your overall perception of Debswana in 2025.

Question Title

* 12. Please rate Debswana on the following attributes?

Question Title

* 13. For the year 2025, please rate Debswana's performance in the following areas.

Question Title

* 14. In your view, how would you rate Debswana's socioeconomic participation/contribution to social and economic landscape of Botswana?
(1 Being not effective at all - 5 Being Extremely Effective)

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* 15. How likely are you to recommend Debswana as a benchmark, business partner or employer on a scale of 1-10

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* 16. In one word what does Debswana do best?

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* 17. Is there anything confusing or not clear about Debswana?

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* 18. What can Debswana do better?

Brand Perception Survey Questions 2025

Question Title

* 1. Select your gender

Question Title

* 2. Select your age group

Question Title

* 3. Which area of Debswana zones of influence do you reside at?

Question Title

* 4. What is your relationship with Debswana?

Question Title

* 5. In one word, what is the first thing that comes to your mind when hearing of the name Debswana?

Question Title

* 6. On a scale from 1 (never heard of) to 7 (extremely familiar), please rate how familiar you are with our brand. By familiarity, we mean how often you have come across our brand, as well as how well you know our brand and what it is like.

Question Title

* 7. In one word what makes Debswana stand out from other brands?

Question Title

* 8. What 3 key messages do you recall from the communication Debswana has done throughout the year.

Question Title

* 9. How often did you see, hear or read about Debswana during 2025?

Question Title

* 10. Which of the following communication mediums has been your most preferred channels to hear from Debswana? (Please tick box)

Question Title

* 11. Rate your overall perception of Debswana in 2025.

Question Title

* 12. Please rate Debswana on the following attributes?

Question Title

* 13. For the year 2025, please rate Debswana's performance in the following areas.

Question Title

* 14. In your view, how would you rate Debswana's socioeconomic participation/contribution to social and economic landscape of Botswana?(1 Being not effective at all - 5 Being Extremely Effective)

Question Title

* 15. How likely are you to recommend Debswana as a benchmark, business partner or employer on a scale of 1-10

Question Title

* 16. In one word what does Debswana do best?

Question Title

* 17. Is there anything confusing or not clear about Debswana?

Question Title

* 18. What can Debswana do better?

* 14. In your view, how would you rate Debswana's socioeconomic participation/contribution to social and economic landscape of Botswana?
(1 Being not effective at all - 5 Being Extremely Effective)