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Certified Chief Data Officer (CCDO) Professional Program (Interested Attendees) - Data Monetization and Valuation by Doug Laney

This course based on the principles of infonomics focuses on creating various forms of economic value from data, and how to measure data’s worth. It covers practical approaches to identifying, designing, prioritizing, and developing internal and externally focused commercial data product opportunities. It also examines the rationale for valuing data, and multiple financial and non-financial valuation methods. Through examples, interactive AI-based exercises, and discussion participants learn to connect data use, data products, governance, quality, investment, and business outcomes, creating a stronger strategic basis for measuring and realizing their data’s economic potential.
Doug Laney

Douglas Laney is a renowned thought leader and advisor on data, analytics, and AI strategy. He is a best-selling author, as well as a featured speaker and business school professor. Laney has been recognised repeatedly as a top-50 global expert on data-related topics and is a three-time Gartner annual thought leadership award recipient. He originated the discipline of infonomics – recognising and treating data as an actual economic asset. Laney continues to focus on helping organisations and their leadership innovate with and optimise the value of their data assets.
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