DataIQ Data & Challenges Research sponsored by Royal Mail Data Services

Marketing Challenges

It’s exciting times in data with fast growing organisations increasingly focusing on data to drive business performance. Getting data right is crucial to success. None more so than in the key areas of customer contact and permission management. Complete this short survey and we’ll reward you with an advanced copy of the results at no charge plus a chance to win an iPad Mini. I’m sure the results will prove invaluable to help you maximise business with your customers and win new ones.

David Reed, Editor, DataIQ

Question Title

* 1. In your opinion, what is your organisation's biggest marketing challenge?
Please select one of the options given below:

Keeping our existing customers

Encourage existing customers to buy more from us

Finding and acquiring new customers

Getting customers to buy more from us

Reactivating customers who no longer purchase from us but have done previously

Question Title

* 2. How important do you believe it is to your organisation to provide an individualised or personalised customer experience through your marketing and communications?

Slightly important

Not important

Very important

Quite important

Don't know

Essential

Question Title

* 3. What are the biggest obstacles standing in the way of your organisation building and implementing a data-driven marketing approach? Please select all that apply.

Data security

Budget requirements

Culture within my organisation

Lack of understanding of the importance of customer data

Nothing is holding us back

Technology is holding us back

Our database / CRM platform(s)

Lack of required data

Don't know

Data privacy

Other (please specify)

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Question Title

* 1. In your opinion, what is your organisation's biggest marketing challenge?Please select one of the options given below:

Question Title

* 2. How important do you believe it is to your organisation to provide an individualised or personalised customer experience through your marketing and communications?

Question Title

* 3. What are the biggest obstacles standing in the way of your organisation building and implementing a data-driven marketing approach? Please select all that apply.

* 1. In your opinion, what is your organisation's biggest marketing challenge?
Please select one of the options given below: