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Consumer Survey: Size Inclusivity in Luxury Jewelry
1.
Which of the following have you done in the past 24 months? (select all of that apply)
Purchased fine or luxury jewelry for myself
Purchased fine or luxury jewelry for someone else
Seriously considered or attempted a purchase but did not buy
Received fine or luxury jewelry as a gift
None of these
2.
When shopping for a ring, bracelet, or necklace, how confident are you that you can determine the appropriate size or length before purchasing?
Extremely confident
Very confident
Somewhat confident
Not so confident
Not at all confident
3.
Which sizing or fit difficulties have you experienced when shopping for jewelry? (select all that apply)
Could not find clear size or length information
Could not tell which sizes were available
Needed a smaller size or shorter length than offered
Needed a larger size or longer length than offered
Needed an intermediate size that was unavailable
Needed size was listed but out of stock
No suitable sample was available to try on
Unsure how the design would affect fit or comfort
Received inconsistent information online and in-store
Resizing or customization was unavailable
None of these
Other (please specify)
4.
Which image makes it easiest for you to visualize yourself wearing the jewelry? (select one)
Image A — Slim/straight-size model
Image B — Average/mid-size model
Image C — Plus-size model
All three equally
None of these
5.
Which product-page approach would make you feel most represented when shopping for jewelry online?
Slim/straight-size model only
Average/mid-size model only
Plus-size model only
Multiple body sizes shown
It makes no difference
None of these
6.
Seeing jewelry on different body sizes makes the product easier to visualize on myself.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
7.
Seeing multiple body sizes makes the jewelry brand feel more inclusive.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
8.
I would have greater confidence purchasing jewelry online when it is shown on different body sizes.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
9.
Which changes would most improve your jewelry shopping experience?
More sizes or lengths are available for immediate purchase
Website filters showing products available in my needed size
Clearer measurements and design-specific fit guidance
Samples in more sizes to try on
More knowledgeable staff assistance
Easier special ordering or customization
Adjustable or adaptable designs
Clearer resizing, exchange, and return policies
Images showing jewelry on people with varied body sizes/proportions
Other (please specify)
10.
How would you describe your body size, if you wish to share?
Smaller/straight size
Mid/average size
Larger/plus size
Prefer not to answer
Other (please specify)