Being the Plus One: Women in Agriculture Research Project

INTRODUCTION

Women play a central role in New Zealand agriculture, yet their financial position and long-term security within farming businesses is not well understood. This survey aims to explore the lived experiences of women in relation to farm finances, ownership structures, and decision-making, particularly where assets are held through trusts, companies, or multi-generational arrangements. Early conversations suggest that many women could face significant financial vulnerability if their circumstances changed unexpectedly - for example, through widowhood, separation, or shifts in farm succession plans. Unlike previous generations, today’s women are often deeply involved in farm life but are not necessarily recognised as owners or equal financial partners, despite contributing substantially to the success of the farming operation. This is a modern and rapidly changing issue, and there is currently very little data about how widespread these experiences are, or what they mean for women’s long-term wellbeing and for the resilience of rural communities. Your participation will help build a clearer picture of these realities and highlight the opportunities, risks, and needs facing women in contemporary agriculture.

Agriculture is made up of many pathways, and women engage in this sector in countless ways - through partnership, family connection, business ownership, on-farm roles, off-farm support, or the expectations and responsibilities that come with being part of a farming family. Some women may one day return to a family farm; others are already living and working on-farm within multi-generational ownership structures. Many contribute financially, practically, or emotionally to farm life, even when not formally recognised as owners or decision-makers. This survey welcomes all of these experiences. Some questions may apply to you more closely than others. Where your situation doesn’t fit a tick-box, you are invited to add your own context so we can understand your perspective.

To our knowledge, a survey of this nature has not previously been conducted in New Zealand agriculture. Your insights are valuable and appreciated.
Disclaimer

Thank you for considering taking part in this survey. Your participation is completely voluntary, and your privacy will be respected at every step. No identifying details will be collected in the research analysis, and all responses will be combined with others to build a broader picture of women’s experiences in agriculture. If any quotations are included in the final reporting, they will be fully anonymised and may be linked only to general descriptors such as generation or sector—never to you personally. By completing this survey, you agree for your insights to be used in a way that protects your identity and honours the trust you place in this research.

We are mindful that some questions may touch on sensitive financial, relational, or family topics. For this reason, you have our personal guarantee that you will not be identified in any reporting. Please answer only what you feel comfortable sharing; you may skip any question.
Tracey Perkins

Tracey Perkins is the Founder and Lead Facilitator of Agrithrive Ltd. She is the only Agricultural facilitator in New Zealand taking a trauma informed approach and with a farmer-to-farmer service. Tracey is passionate about solutions-focused discussions that lead to resilient communities and tangible actions. Tracey is a proud Kellogg Rural Leadership Programme graduate of Cohort K43 and is a 2026 Nuffield Scholar. She and her family are dairy farmers on the Canterbury Plains.


Nicolle Hughes

Nicole Hughes is a financial services business owner and farmer in the Selwyn Foothills. She serves on school and community group Boards and is committed to supporting women in agriculture to build strong financial capability and make informed decisions that secure long-term wellbeing and confidence.