MHNCTD4064_Hair Care Question Title * 1. HAVE YOU JOINED OUR DATABASE? IF NOT, DO SO NOW BY COPYING THE LINK BELOW:https://www.surveymonkey.com/r/2026_JoinMurray Hill National is conducting a study on the topic of Hair Care and would like your opinions to be included. If you qualify for this study, we are offering an incentive to participate. Please be assured that we are not selling anything and the information we gather will remain confidential and be used for research purposes only. We have a few questions to ask before providing more details and determining if you qualify to participate. By signing up for this paid research you are automatically joining our database and could be contacted for other paid studies. We do have an opt out option however it could take some time to be removed from the database and active panel. Name Company Address City/Town State/Province Zip/Postal Code Email Address Phone Number Job Title Industry Question Title * 2. Please take a selfie and upload it here. Question Title * 3. Have you or close friends of yours / family members ever worked or are currently working in one of the following fields? Chemical industry Cosmetics or perfume industry Hairdresser salon Advertising Medical sector, pharmacy Fashion industry Tourism Journalism Marketing / Market research Public Relations None of these Question Title * 4. What gender do you identify with? Female Male Diverse / Non-Binary Other (please specify) Question Title * 5. May I ask how old you are? Question Title * 6. Please indicate your annual household income before taxes? Less than $5,000 $5,000-$9,999 $10,000-$14,999 $15,000-$19,999 $20,000-$24,999 $25,000-$29,999 $30,000-$34,999 $35,000-$39,999 $40,000-$44,999 $45,000-$49,999 $50,000-$54,999 $55,000-$59,999 $60,000-$64,999 $65,000-$69,999 $70,000-$74,999 $75,000-$79,999 $80,000-$84,999 $85,000-$89,999 $90,000-$94,999 $95,000-$99,999 $100,000-$124,999 $125,000-$149,999 $150,000-$199,999 $200,000-$249,999 $250,000 or more Question Title * 7. Which of the following products for personal care do you use regularly? Shower products (e.g. shower gel, oil, bar soap) Body care products (e.g. milk, lotion, cream) Face care products (e.g. cream, gel, serum) Deodorant/Anti-perspirant Decorative cosmetic products (e.g., make-up, mascara) Hair care products (e.g. shampoo, conditioner, rinse off treatment, leave on treatment Hair styling products None of these Question Title * 8. What kind of hair care products (such as shampoo, conditioner, treatments) do you purchase and use regularly? Mass market hair care products, available in drugstores or supermarkets Premium and/or Professional hair care products High quality hair products mainly sold in hairdresser salons or beauty specialty stores like Sephora, Ulta, Sally Beauty… Question Title * 9. Which statement best describes how you usually buy Premium and/or Professional hair care products? I buy myself and choose the brand I buy myself, don’t always choose the brand I choose the brand, but some other person buys it for me Some other person chooses and buys it for me I use whatever is available Question Title * 10. Which are the professional and/or premium hair care brands you mentioned in the question before that you use on a regular basis for shampoo, conditioner, rinse off treatments, leave on treatment etc.) Amika Aveda Biolage Briogeo Bumble and Bumble Color WOW Davines Eva NYC IGK Joico K18 Kenra Kérastase Kevin Murphy L'Oréal Professionnel Living proof Matrix Moroccanoil Nioxin Olaplex Ouai Oribe Paul Mitchell Pureology Redken Sebastian Professional Shea Moisture Shu Uemura Wella Professionals Other (please specify) None of the above Question Title * 11. Please upload a picture of your professional and / or premium hair care brands you previously mentioned using on a regular basis. Question Title * 12. Which of the following hair care brands would you never purchase because you don’t like it? L’Oréal Professionnel Wella Professionals Amika Kérastase Schwarzkopf Professional None of these Question Title * 13. **IF WELLA USER**You mentioned that you use Wella Professionals hair care on a regular basis. Which product line do you use? Question Title * 14. Which of the following phrases best describes the length of your hair? I am bald I shave my head bald Close Cut Ear Length Between ear and shoulder length Shoulder length Between shoulder length to mid-back Longer than mid-back Question Title * 15. Thinking about the texture of each individual hair strand (diameter/individual hair thickness), your hair is...? Fine, thin Medium, normal Coarse, thick Question Title * 16. Thinking about the type of your natural hair (ie when your hair is not styled or chemically relaxed/straightened), would you say that your hair is...? Question Title * 17. Which of the characteristics listed below bother you personally? Frizzy hair Dry hair Unruly/ unmanageable to style Lacks volume / flat hair Static hair Too much volume Straight hair Color fading Gray hair Hair loss Thinning hair Dandruff / itchy scalp Oily hair/ scalp Dry scalp Sensitive scalp Dull hair My hair does not grow long / slow hair growth Hair breakage Split ends Rough hair Lack of movement None of these Question Title * 18. Which of the following hair treatments have you performed on your hair in the past 12 months? Permanent colour Semi-Permanent colour Scalp treatment Anti-frizz / Smoothening treatment Question Title * 19. What kind of anti-frizz or smoothening treatment do you perform on your hair? And how long does it last? Short lasting anti-frizz or smoothening products that last up to 3 washes (e.g., anti-frizz/smoothening spray with heat activation) Longer lasting smoothening treatments that least minimum 1 month (e.g., keratin treatments that last longer, similar to a perm) Other (please specify) None of the above Question Title * 20. How often have you performed these kinds of anti-frizz or smoothing on your hair in the past 12 months? (multiple answers possible) At home, by myself At home, with the help of friend / family At home, with the help of a professional (e.g., visiting hairdresser) At the hairdresser / salon Question Title * 21. When was the last time you preformed these kinds of anti-frizz or smoothing on your hair? At home, by myself At home, with the help of friend / family At home, with the help of a professional (e.g., visiting hairdresser) At the hairdresser / salon Question Title * 22. Which products / which brands did you use the past year for anti-frizz or smoothing your hair at home, by yourself? Question Title * 23. Imagine the brand “Mercedes Benz” would be a plant. What kind of plant do you have in mind?Please state a reason why exactly this plant. Question Title * 24. Imagine the brand "Mercedes Benz" to be an animal. Which animal do you have in mind? Please state a reason why exactly this animal. Question Title * 25. Imagine the brand "Mercedes Benz" to be a dish. What kind of dish do you have in mind?Please state a reason why exactly this dish. Question Title * 26. Which ethnicity do you identify with? Caucasian African-American Asian-American Hispanic American Native Hawaiian / Pacific Islander American Indian / Alaska Native Other (please specify) Question Title * 27. Do you live... Living with parents Living Alone Living with partner and child / children Living with partner (without child) Living with child / children (without partner) Living with other people (family members) Living with other people (NOT family members) Widowed Other (please specify) Question Title * 28. What is the highest level of education you have achieved? Less than High School Diploma High School Diploma or GED Some college Associate's Degree Bachelor's Degree Master's Degree Question Title * 29. What is your current job status? Working full time Working part time Working occassionally / side jobs At home : My partner is working On maternity leave Student / intern / trainee Not working / between jobs / disability Retired / Early Retirement Done